Horrible Bosses Are The Worst, But What Can We Learn From Them?

Horrible Bosses Are The Worst, But What Can We Learn From Them?

Horrible Bosses Are The Worst, But What Can We Learn From Them?

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A boss can make or break a job. A bad one can make your work life unbearable, but a good one is just…the best. For many of us, much of our time is spent working, so having a boss you like and respect goes a long way. 

A podcast called “Caffeinated Convos & Horrible Bosses” dives deep into this topic. It’s hosted by Lauren Williams, Chief Boss Lady of Harmony HR Experts, and features a new guest each week, where they share stories of their best and worst bosses — and all that we can learn from both. 

In her third episode, Lauren speaks with our very own Rajat Kapur, Founder and Managing Director at &Marketing. While it can be entertaining to hear about other people’s horror stories, the episode also serves as a lesson for all of us on how we can apply these stories to our own situation. For example, when Raj was going through a tough time with a bad boss early in his career, a mentor told him, “Take it with you.  Make sure you never forget the way you feel right now with the poor management and leadership. Then, when you’re the boss, do better.” How profound is that? What a way to make lemonade when life gives you lemons.  

We encourage you to give the episode a listen and think about:

  • What you can learn from your bad boss?

  • What NOT to do if you supervise other people? 

Check out the full episode here!

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Podcast: How to Effectively Market Your SaaS Business with Rajat Kapur

Podcast: How to Effectively Market Your SaaS Business with Rajat Kapur

Podcast: How to Effectively Market Your SaaS Business with Rajat Kapur

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Are you a SaaS company looking to generate more leads, but struggling to grab the attention of your target audience? At &Marketing, we work with several growing software companies, so we understand the unique challenges they face in the marketplace. Recently, our Founder and Managing Director, Rajat “Raj” Kapur, joined an episode of The Product Launch Podcast, hosted by Sean Boyce, to talk about this very topic (click here to access the audio and here for the video).

In the episode, “How to Effectively Market Your SaaS Business,” Raj describes how the number one mistake companies make is diving head first into marketing execution without first setting a clear strategy, mastering the fundamentals and, importantly, doing their research! If you don’t have a deep understanding of your target audience (“What keeps them up at night?” where they go for information, etc), there’s simply no way for you to get your product in front of them and in a way that will stick.

We encourage you to check out the episode to hear from Raj on all things marketing strategy and execution, from audience segmentation, messaging development, and competitive analysis, to powerful storytelling and identifying the right lead generation tactics for your business (and how to execute them in an affordable way!). He also shares compelling resources that have helped shape his thinking.

Many thanks to Sean Boyce, CEO of NxtStep, for hosting! If you enjoy the podcast and are looking for an even deeper dive, join us for our free &Marketing webinar on March 12, 2020 and learn how to market your business like a pro through a coordinated marketing strategy.

About the Author

As the Managing Director of &Marketing (and-marketing.com), Rajat “Raj” Kapur strives to provide growing businesses unparalleled marketing strategy and execution services. He is known for bringing the best of “big company” marketing strategies to smaller companies, without the excess baggage. His team of professionals can either augment an existing team, or outsource the entire marketing function for a client.

Raj’s two decades of marketing, sales, and strategy development experience have spanned B2B and B2C Fortune 50, mid-sized, and startups. He has a proven track record of using analytics to drive action, an unrelenting customer focus, a bias for practical implementation, and strong interpersonal skills. He is a hands-on leader, sought-after facilitator, and experienced marketing advisor with experience across five continents.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Podcast: &Marketing’s Managing Director Sits Down for a Cup of Coffee

Podcast: &Marketing’s Managing Director Sits Down for a Cup of Coffee

Podcast: &Marketing’s Managing Director Sits Down for a Cup of Coffee

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&Marketing’s Managing Director, Rajat “Raj” Kapur recently sat down to chat on the Converge Coffee podcast (https://www.convergecoffee.co/). On this episode,  Converge Coffee host Sean Sullivan and Raj discussed recent marketing trends and the start of &Marketing.

Over the course of their conversation, the two chatted about the following topics:

  • The seismic shift from large companies to smaller, more nimble ones (and Raj’s experience with each)

  • &Marketing’s partnership philosophy

  • &Marketing’s team approach

  • Why building lasting relationships is so important.

  • How &Marketing has helped its clients

  • Raj’s background and how he works to balance the life of an entrepreneur and his other commitments

  • And more!

You can find the podcast on Converge Coffee’s website here: https://www.convergecoffee.co/17 or here:  https://itunes.apple.com/us/podcast/converge-coffee/id1301376386?mt=2&i=1000420195598 – or on Google Play, Spotify, Stitcher, and more.

Many small and medium-sized businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves. &Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to launch or augment our client’s existing teams in an affordable, flexible, and transparent way.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.