&Marketing Now Offers Managed Email Signatures For Google GSuite

by &Marketing | Jun 25, 2019 | Insights, Marketing Planning & Execution

&Marketing Now Offers Managed Email Signatures For Google GSuite

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&Marketing is excited to announce that we are now offering managed email signatures for our partners who use Google GSuite (Gmail) for their organization’s email.

Why Do You Need Managed Email Signatures?

The average office worker sends 40 emails and receives 90 emails per day. Maximizing these regular touch points can help you:

Inform contacts about your company and your brand
Generate traffic to your website
Notify your contacts about company news and updates
Build trust
Generate referrals and leads

In a nutshell, managed email signatures mean that all the email signatures for your team are designed, set, and managed in one place. They all look the same and act as a consistent part of your brand that clients and friends see on a daily basis. Over time, we have learned through our experiences with client analytics that email signatures are often the biggest driver of traffic to blog posts and other quality pieces of content marketing.

Aside from brand consistency across your organization, managed email provides the ability to update all signatures with new content (text, links, or images) without having each person update their own every time. This provides a more streamlined process for providing your contacts with a constant flow of fresh information just from your email signature alone.

How Managed Email Signatures work:

1. We create a signature template to match your organization’s branding and content strategy.

2. We provide a shared Google Spreadsheet where you can input all your organization’s contacts and information to share with our team.

3. We push the signatures straight into Gmail so they show up automatically for everyone in your organization.

How to Use Email Signatures to Power Your Marketing

A well executed content strategy is a powerful vehicle for showing your customers and audience that you are a thought leader within your industry. Consistent and compelling content will also keep them engaged with your brand. The challenge in our media-saturated world is getting good content noticed. An up-to-date callout in your email signature is an effective way to call attention to your latest articles, videos, ebooks, and other important information.

Here are some ideas for making the most of the platform available with your email signature:

Social – Show off your latest blog article
Events – Highlight your next upcoming webinar or seminar
Sales Support – Have your sales team signatures link to next steps or FAQs for potential customers
Donations – Link to the donate page for nonprofit organizations
Promotions – Call out your latest promotion or limited time offer
Holidays – Connect with your customers with holiday-focused content updated for each season
Reviews – Ask your customers to leave a review on Google Local, Facebook, or Yelp

Your Next Steps

While other companies offer something similar to a SaaS (software-as-a-service) solution, we found the cost too prohibitive for our clients. Rates were surging as high as $100/month per person. We want our clients to be able to leverage this effective marketing tactic without breaking the bank, so we created our own.

As more organizations rely on &Marketing to help them keep their content fresh and engaging, we will be using this new service as another way to help your business to keep your audience coming back for more. Whether you are already an &Marketing client or would like to sample our services for the first time, talk to us about getting updated, well-designed, and consistent email marketing for your organization.

&Marketing is offering limited-time pricing while we work to build and continually improve this service. For now, email management is only for available those with less than 100 users who use G-Suite for their email service. Keep an eye on our updates for this to change as we grow and expand, and contact us if you’re interested in learning more about how managed email services can transform the way your organization communicates!

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.

Email Marketing: Are You Asking Yourself These Questions?

by Paul Ferguson | Feb 28, 2019 | Insights, Marketing Planning & Execution

Email Marketing: Are You Asking Yourself These Questions?

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For some odd reason, many Marketers tend to frown on email marketing. Sure, it’s not as glitzy as some of the other tactics available to the modern day marketer, but what may shock some, email marketing is (still) the most effective tool a Marketer can use. The issue is, many people don’t know how to use it correctly. When done correctly, email marketing yields an amazing ROI and helps build a long-lasting customer relationships.

Today’s marketers are continuing to utilize and convert customers through email marketing, while keeping the cost of their marketing budget low. Even further, great marketers are segmenting their audience and targeting high value leads, by measuring results of previous emails and using analytics to back marketing decisions. Check out some statistics below:

Did you know that for every $1 spent, email marketing generates $44 in ROI. – Campaign Monitor
Email marketing works 40 times better at getting customers than Facebook and Twitter, and compared to social media, it offers a 17% higher conversion – Entrepreneur
95 percent of people who sign up for a newsletter from a recognized brand consider the email useful – Entrepreneur
Emails effortlessly nurture leads. A nurtured lead increases sales 20% more than a cold lead. At 33% less cost than other lead-generating mechanisms, emails generate 50 percent more sales – Entrepreneur

Despite these overwhelmingly positive stats, companies today still have a lack of regard or respect for the people that opted in to be communicated with them. So how can we utilize this tactic in a way that respects your target audience? &Marketing challenges you to ask yourself these questions.

Who is My Audience?

If you’re sending someone who is seeking information about your services (top funnel), case studies or a meet request (bottom funnel), you could be alienating that person. How does the prospect interact with your emails? What content did they download? What is their behavior or experience with you? Has your sales team already reached out to them and identified their place within the funnel? From a B2C perspective, do you know what particular products or services each member of your audience is interested in? Do they want coupons or promotions or do they want they want to see new products or services that you are offering? Do the proper research on your list and audience, segment it out, and create the appropriate messages for each them.

What’s My Goal?

Every email should have a desired goal. Whether it’s an e-promo or a newsletter, a well designed email should have a clear message which will lead users to accomplish that goal. Don’t email just to email or think that because you send a goalless email you are increasing “brand awareness.” If email marketing is in service to a larger goal, then make sure each email has mini goals designed to help you achieve the larger goal. Once you have the goal, it’s easy to make design and content decisions, and then measure the success of the campaign to see where you can improve.

How do I Measure Effectiveness?

Your email service provider (ESP) has important reporting capabilities, and can help you determine who opened the email and what content they engaged with. Reports from your ESP are great at identifying what users actually acted on, though it doesn’t cover everything you should be measuring. This is where Google Analytics comes into the equation. First, create a campaign tagged URL with Google’s Campaign URL Builder. This will tag all the links in your email so that Google Analytics will be able to associate all traffic from that email, to that campaign. Then you’ll be able to see how at a higher level how your audience interacted with your web site when they got there from your email. Through combined ESP and Google Analytics, you will have sufficient data to gather insights and prepare your next campaign.

What Did I Learn from this Campaign?

Review and evaluate the metrics – Understand what your statistics mean and benchmark them against previous campaigns. Create a comprehensive dashboard that gives you all the pertinent information you need to make the best decisions about your email marketing strategy going forward. Common email analytics include open rate, click-through rate, and conversion rate. On Google Analytics, common analytics for landing pages are: bounce rate, average time on site, and bounce rate. You can even measure the amount of sales an email generates if you have an eCommerce component to your site.

Am I Following Up?

Email marketing is only as good as the follow up plan you have in place for each campaign. Make sure you create a strategy for each audience type, every link that’s clicked, every person that opens/doesn’t open your email, etc. Remember if they’ve given you permission to talk with them, they are interested in you on some level. Email marketing is great way to determine who is a qualified lead and who needs more nurturing and you can tailor your campaigns to each of those segments.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.