Webinar Recap: How to Measure Your Marketing Performance to Prepare for 2021 – With Rajat Kapur, Paul Ferguson, and Eric Luftig

Webinar Recap: How to Measure Your Marketing Performance to Prepare for 2021 – With Rajat Kapur, Paul Ferguson, and Eric Luftig

Webinar Recap: How to Measure Your Marketing Performance to Prepare for 2021 – With Rajat Kapur, Paul Ferguson, and Eric Luftig

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With the end of the year quickly approaching, it’s time for businesses to evaluate 2020 performance metrics.

While measuring performance against sales goals is an important practice, assessing your company’s marketing efforts takes it a step further and can have a significant effect on your bottom line.

Considering the impact the pandemic has had on industries across the globe and understanding your market and how it has shifted are both key to knowing where to invest your marketing time and dollars in the coming year.

To get you started on the right foot in planning the year ahead, &Marketing hosted a discussion-based webinar lead by &Marketing’s Managing Director, Rajat Kapur, Paul Ferguson, resident Business Intelligence and analytics expert, and &Marketing Advisor Eric Luftig walked us through best practices for aligning your marketing strategy with tactical efforts to drive business growth.

During the webinar, we learned:

  • How to use data and analytics to get a snapshot of your market, where it is heading and how successfully you can impenetrate that market
  • How to use data to drive strategy, increase efficiency, and align to business results
  • Best practices for building brand awareness
  • How to evaluate which marketing channels are driving results and make informed decisions based on performance

Couldn’t make the live webinar? No problem! Watch the recording to learn how to set your marketing up for success in 2021.

Not sure where to start? How about planning your social media content strategy for Q1 of 2021 with the help of our Social Media Playbook?

About Rajat Kapur

As the Founder and Managing Director of &Marketing, Raj strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups.

About Paul Ferguson

Director of Business Intelligence & Marketing, Paul Ferguson helps clients develop fully integrated marketing solutions driven by data that make impressions and drive results. Whether it be design-oriented campaigns or digital market execution, Paul skillfully creates strategies to effectively reach client’s desired audiences. With over 15 years of B2B Marketing experience for companies ranging from $12 million to $350 million in yearly revenue, he is uniquely qualified to develop innovative solutions that generate awareness and ROI.

About Eric Luftig

Eric is a dynamic, passionate, and results-oriented senior executive with 25 years of demonstrated global, cross-functional leadership across operational and commercial functional areas. His experience ranges from working at large scale Fortune 50 public companies to smaller mid-cap, privately owned businesses — all of which helped shape his understanding of how to build customer-centric teams to best support growth. As a certified GE Master Black Belt, he combines his strong technical and analytical skills with solid business process capabilities. Eric has a genuine passion for customers, employees, and the community, with an inclusive leadership style that energizes and motivates teams to win.

 

3 Ways Business Leaders Can Improve Team Performance in a Challenging Environment with Harriet Stein

3 Ways Business Leaders Can Improve Team Performance in a Challenging Environment with Harriet Stein

3 Ways Business Leaders Can Improve Team Performance in a Challenging Environment with Harriet Stein

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Business Leaders are finally realizing the importance of addressing the mental wellbeing needs of their employee base, since it is affecting their bottom line. It is unfortunate that it took a global pandemic for this issue to come to the forefront since the World Health Organization has stated that workplace stress was a global concern several years ago.

Leading in today’s environment can feel like a constant uphill battle where external circumstances are weighing on your team members. The good news is, your business (and your individual team members) can still experience growth no matter what chaos is happening around you. Burnout is an official medical diagnosis, according to the World Health Organization.

Based on my decades of experience, I have found 3 ways to improve team performance in a challenging environment.

3 Ways to Improve Team Performance in a Challenging Environment

Before you even begin, I invite you to shift your focus from the past to the present. No need to be looking in your rearview mirror at a past that is long gone. And worrying about the future has never proved valuable

The secret of change is to focus all of your energy not on fighting the old, but on building the new.

Socrates

What can you do right now to support each individual and improve team performance?

  1. Pause and notice your thoughts and your own mental well-being. It is time to put the oxygen mask on yourself first and then look around you and see with fresh eyes who else you can help support.  A leader’s day-to-day attitude and behavior has a tremendous impact on the entire organization. Your health, and the health of everyone around you, will improve greatly.
  2. Support natural breaks that break up routines throughout the workday.  Invite your teams to take breaks.  One of the simplest things we can do even when working from home is taking at least 60 seconds (!) of every hour for what I call “non-doing”. Just rest and notice how it feels in your body without wanting it to be any different than how you find it.  Encourage it. 
  3. Provide your team with flexibility and resources introducing them to the practice of Mindfulness. 

 

“Mindfulness is the awareness that arises through paying attention on purpose in the present moment, nonjudgmentally…. in the service of self-understanding and wisdom.”

Jon Kabat-Zinn

The mind and the body work together. Your body is listening to you! It can hear you say, “How am I ever going to get all this done? I don’t even look forward to the weekend anymore.”

Why Your Team Needs Mindfulness Now

NOW, not later, is when you want to introduce a Mindfulness practice into you and your colleagues lives who are working so awfully hard for you, your company, and their families and friends.

Are you thinking, “I don’t have time for this… or we don’t have time for a program right now!”?

When people are thinking about the costs of health and wellness, they rarely consider the costs to the organization of sick time and lost productivity due to stress. All of us have been on Zoom meetings with others who are distracted, unproductive, or not fully “present.”

A Brief Mindfulness Practice

Join me in dipping your toe just briefly into the water of Mindfulness with this short practice. Find a quiet space where you can focus and follow my directions below.

I invite you to take a moment right now…and fully notice how it feels to be in your body…

noticing where your body is making contact with what you are sitting on…

feeling your weight on the back of your legs…and just resting in the moment…

with no place to go and nothing to do…and when your mind wanders as it surely will…

just noticing without judgment…once again how it feels to be sitting.

About the Author

Harriet Stein is the President of Big Toe In The Water (www.BigToeIntheWater.com), and has over 30 years of corporate and professional experience in healthcare. She is an expert on the topic of Mindfulness in the workplace as a presenter, coach, and inspiring teacher.

Harriet delivers Mindfulness programs to companies of all sizes – from small professional practices to global conglomeratets. If you are interested in having a mindfulness program for your company, please contact Harriet at Harriet@BigToeInTheWater.com or call her at 215-326-9459.