fCMO Survey Results

fCMO Survey Results

by | Oct 20, 2022

2023 Planning: Fractional CMO Challenges Survey Results

Equip yourself with the knowledge, tools and action steps to prepare your business for an uncertain year.

We’re all full of anxiety as we map out the next year. However, with a solid plan and strategy in place, you can meet your goals and grow your business in 2023 with more confidence and ease.

Our C-suite level network is sharing the obstacles, trends, and predictions across industries.

We recently surveyed a cross section of our Fractional CMOs and partners on what they are seeing in the marketplace as companies prepare for 2023.

The same responses showed up consistently, with five key areas consistently keeping business leaders up at night as unpredictability continues to become our new normal.

Download the eBook below to dig into how trends like inflation, staffing challenges, strategy, messaging, data overload, and revenue roadblocks are showing up for your colleagues. We also offer suggestions on how to confront these head-on so you can set your teams up for success.

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Marketing Calendar Template

Marketing Calendar Template

by | Mar 28, 2022

Marketing Calendar Template

Successful marketing requires a great deal of planning ahead and many moving parts; without a way for your whole team to keep track of all of those moving parts, it can get to be a little overwhelming. That’s why a cohesive, syncable marketing calendar is a must-have tool for a growing business. It allows you to track goals with ease and keep a pulse on the marketing activities that will help you achieve them.

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Marketing Planning Like a Pro 2022

Marketing Planning Like a Pro 2022

by | Nov 12, 2020

marketing planning like a pro 2021

Marketing Planning Like a Pro 2022

The Importance of a Coordinated Marketing Approach

Modern marketing departments are usually composed of at least 10 distinct roles, so the resources to staff an entire marketing team are impossible for small and medium-sized businesses.

The key to managing resource needs is to assign one person to manage all marketing and sales activity with a documented 3-6 month calendar so you always have a single source of truth. 

In this workbook, you will be able to:

  • Develop Your Marketing Framework
  • Coordinate Your Approach
  • Unleash Your Uniqueness
  • Measure Success
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Simplifying Marketing Automation with &Marketing and SharpSpring

Simplifying Marketing Automation with &Marketing and SharpSpring

by | Jul 2, 2020

Simplifying Marketing Automation with &Marketing and SharpSpring

&Marketing has partnered with SharpSpring to make marketing automation easier than ever.  In this marketing automation guide, &Marketing and SharpSpring identify key automated marketing functionalities that can be used within the SharpSpring platform. After reading, you will understand:

  • Tips to improve your lead generation and nurturing campaigns.
  • Key marketing automation terms and definitions
  • SharpSpring functionality and how you can utilize
  • What automated marketing tools may be critical to your business.
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