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Webinar Recap: Keys to Authentic Social Selling on LinkedIn

Although the game of building relationships has not changed, the rules have. In today’s highly competitive marketplace, many business relationships are formed online. The dominant social media lifeline for B2B professionals to build those relationships is LinkedIn. LinkedIn grew to over 740 million active users in 2020, and in Q2 of 2021, their revenue increased 23% year over year. Also in the...

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