&Marketing
Insights
6 Ways to Sharpen Your Brand Identity
When your brand is battling for a seat at the table your ideal customer or client sits at, the question really comes down to how sharp your sword is. Your brand identity is the essence of who you are as a business, and in turn, how you above all other competitors stand out to connect with your ideal target audience. Here are 6 ways you can sharpen your brand identity and win that seat every...
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The Impact of Isolation: Emotional Burnout and the Backfire of Online Communication
The following article is about the complexities of relying...
Reviving Relationships With Employees: How Mid -Market Companies Can Emerge Stronger Post-Pandemic
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Redefining Customer Relationships: How Mid-Market Companies Can Emerge Stronger Post-Pandemic
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How to Communicate Your Stance On Societal Issues That Transcend Business & Politics
In the wake of the death of George Floyd in late May,...
Are You Unknowingly Wasting Money on Google Ads?
Did you know companies waste thousands of dollars a year...
Content Marketing ROI: Are You Missing Out on Low-Cost Leads?
Have you or your colleagues ever doubted content marketing...
Is Your Nonprofit Organization Recession Ready? These 6 Things Will Help You Prepare
I was working in the nonprofit industry when the 2008...
Why Brands Must Lean Into e-Commerce In The Wake of COVID-19
The following article was originally published by Gray...
How Your Nonprofit Can Get $10K Per Month In Free Google Advertising
Yes, you read that title right. Google is giving away $10k...
Fortune Favors the Prepared: How Mid-Market Companies Can Emerge Stronger Post-Pandemic
This article is the first of a series in collaboration...
Assembling the Pieces: The Values That Shape Our Team
The &Marketing team is growing. We’re able to offer...
Three Ways to Monitor & Maintain Your Paid Search Account for Maximum Results
These days, all the kids are using Paid Search, especially...
How We Used Business Intelligence to Save up to 33% on A Google Ads Budget for One of Our Clients in 30 Minutes
You may have heard the buzz words, read the blogs, or even...
&Marketing and Sharpspring Present What is Marketing Automation? On May 23rd
&Marketing, along with SharpSpring, a leading provider...
How Small & Medium-Sized Businesses Can Survive and Thrive in The Post-Coronavirus Environment
Introduction It goes without saying that businesses around...
The Do’s and Dont’s of Brand Communication During a Major Crisis
With the gravity of what’s going on in the world related...
Looking Under the Hood: Why Marketing Transparency is Key to Small Business Growth
During this unprecedented time, almost every business is...
Low-Cost Marketing Strategies For Small Businesses: Part 2 (Digital Marketing)
In Part 1 of this series, we explored content marketing,...
Low-Cost Marketing Strategies For Small Businesses: Part 1 (Content Marketing)
In our experience, many small or growing businesses have...
&Marketing’s Official “Work From Home” Survival Guide
I was 25 years old on 9/11/2001, living in the Outer...
Horrible Bosses Are The Worst, But What Can We Learn From Them?
A boss can make or break a job. A bad one can make your...
When To Consider Outsourcing Your Marketing Department
Some businesses like to keep their marketing departments...
Keep Calm And Market On: 3 Marketing Tactics To Do During A Crisis
In the midst of the corona-virus pandemic, companies— as...
Are We Meant To Be (Your Outsourced Marketing Department Match)?
Do you ever wish there was an OK Cupid or eharmony to help...
What We’re Reading
What We’re Reading As part of our weekly team calls at...
“Free Advice is Worth The Price” – How to Find Advice You Can Trust For Your Growing Business
As a business owner or a senior leader in a growing...
How to Make the Most of Your Marketing Automation Platform
Marketing automation has generated a lot of buzz in recent...
