Webinar Recap: How to Measure Your Marketing Performance to Prepare for 2021 – With Rajat Kapur, Paul Ferguson, and Eric Luftig

With the end of the year quickly approaching, it’s time for businesses to evaluate 2020 performance metrics. While measuring performance against sales goals is an important practice, assessing your company’s marketing efforts takes it a step further and can have a significant effect on your bottom line. Considering the impact the pandemic has had on industries across the globe and understanding...

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