Storytelling & Branding
Reaching and engaging your audience through meaningful messaging and compelling visuals.
OUR PROCESS:
Leverage Data
Craft A Unique Story
Align Your Branding
Attract & Engage Your Audience
OUR PROCESS:
Leverage Data
Craft A Unique Story
Align Your Branding
Attract & Engage Your Audience
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What is Storytelling & Branding?
Storytelling & Branding is a method for tapping into the power of data-driven story by understanding who your audience is, what their pain points are, and how you can guide them from struggle to success through content marketing and brand alignment.
Stop searching for ways to attract and retain your target audience, and drop preconceived notions of “if you build a beautiful website, they will come and find it.” When thoughtfully executed and analytically grounded content is paired with cohesive visuals, your business can spread awareness, convert visitors, and drive growth.
When you take the time to nail down your brand’s unique story, your content will take readers from indecision and uncertainty to clarity and confidence. Build trust and authority by establishing your brand’s ability to solve their problems with your product or service.
What Storytelling & Branding Can Do For Your Marketing & Business Strategy
Brands that have staying power in the marketplace are those that establish their audience as the hero of the story and speak to the full spectrum of problems that hero is facing. These brands join their audience as a guide, consistently and concisely communicating how they can help that hero reach their happy ending.
These brands succeed in attracting and converting leads by providing a clear and simple plan for doing business with them, paired with persuasive primary and secondary calls-to-action. Striking, cohesive brand visuals, paired with generous content work to lead the audience through their own hero’s journey.
Storytelling & Branding provides the necessary tools needed to establish trust with your audience, which calls for more than the traditional model of marketing can provide. Your audience is looking for connection and experience that transcends a simple one-time transaction.
&Marketing’s outsourced marketing approach accomplishes this by integrating four areas of execution:
- Clear content strategy, messaging, and value proposition: Determine what is unique about your company’s products and services, and focus on how to get that message to your target decision-makers.
- Rigorous research, analytics & reporting: Meaningful messaging in a vacuum only travels so far. Research and analytics provide a window into how to leverage words to competitively differentiate and draw attention to your company’s unique value proposition.
- Powerful storytelling: The emotional power of compelling storytelling brings your brand to life, compels the key decision-maker (your hero) to engage, and drives company growth.
- Compelling visuals: Your brand’s messaging doesn’t stop at words. Every touchpoint your audience has with your brand needs to capture their attention, complement your messaging, and create consistency.
Why We Use Storytelling & Branding
People are more distracted than ever before, particularly online. General attention span has lowered from 20 seconds to just 8 seconds, and website viewers are only spending 10-15 seconds on a website before leaving. Website visitors want to quickly find the information they need to help with their struggle and move on.
Clear and concise messaging that connects with readers beats the inconsistent, self-promotional content used by brands relying on traditional marketing.
Our method of Storytelling & Branding helps your growing business:
- Leverage keywords
- Align on aesthetics
- Drive traffic to your website
- Capture the attention of readers
- Convert casual visitors into customers
- Lead prospects through a compelling sales funnel
How Storytelling & Branding Touches All Aspects of Marketing
- Strategic storytelling inspired by data
- Modern website development
- Clear brand identity and positioning
- Effective content marketing strategy & execution
- SEO infused copywriting
- Optimized monthly content creation & distribution
- Efficient automation & customer relationship management (CRM)
- Engaging in-person and virtual event planning & management
Our Storytelling & Branding Tools
Inside &Marketing’s Storytelling & Branding Toolbox
How to Develop Your Content Marketing & Branding
Embarking on your Storytelling & Branding journey is easier than you think. Chances are, you already have the information. You just need to hone your voice, establish your story, and get your message out.
As your outsourced marketing solution, &Marketing will help you kick-start your efforts in 5 steps:
- Identify your audience’s story, and develop your brand’s voice to match
- Create clear and concise website messaging
- Establish cohesive branding guidelines
- Create your content marketing calendar
- Write, design, & distribute compelling content
Contact &Marketing for a Free Consultation:
Additional Storytelling & Branding Resources:
How To Measure Content Marketing ROI (Return On Investment)
The targeting, planning, and tracking of content marketing campaigns continue to get more sophisticated as new capabilities and tools are tailored to the task. However, CMI recently reported that 44% of marketers still find some aspects of improving content...
Why is Marketing Important? The Value Marketing Offers Your Business
From building brand awareness, ensuring consistent messaging, to bringing in leads—your marketing department breathes life into your company from top to bottom through your customer’s eyes. Marketing does some seriously heavy lifting to help grow a business, but which...
How To Create An Effective B2B Content Marketing Strategy
Content marketing is proving to be just as crucial for B2B organizations: Statista shows that 30% of marketers consider content to have the highest ROI of any channel, and DemandMetric has found that 91% of B2B marketers use content to build brand awareness, loyalty,...