Storytelling & Branding

Reaching and engaging your audience through meaningful messaging and compelling visuals.

OUR PROCESS:

Leverage Data

Craft A Unique Story

Align Your Branding

Attract & Engage Your Audience

OUR PROCESS:

Leverage Data

Craft A Unique Story

Align Your Branding

Attract & Engage Your Audience

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What is Storytelling & Branding?

Storytelling & Branding is a method for tapping into the power of data-driven story by understanding who your audience is, what their pain points are, and how you can guide them from struggle to success through content marketing and brand alignment.

Stop searching for ways to attract and retain your target audience, and drop preconceived notions of “if you build a beautiful website, they will come and find it.” When thoughtfully executed and analytically grounded content is paired with cohesive visuals, your business can spread awareness, convert visitors, and drive growth.

When you take the time to nail down your brand’s unique story, your content will take readers from indecision and uncertainty to clarity and confidence. Build trust and authority by establishing your brand’s ability to solve their problems with your product or service.

What Storytelling & Branding Can Do For Your Marketing & Business Strategy

Brands that have staying power in the marketplace are those that establish their audience as the hero of the story and speak to the full spectrum of problems that hero is facing. These brands join their audience as a guide, consistently and concisely communicating how they can help that hero reach their happy ending.

These brands succeed in attracting and converting leads by providing a clear and simple plan for doing business with them, paired with persuasive primary and secondary calls-to-action. Striking, cohesive brand visuals, paired with generous content work to lead the audience through their own hero’s journey.

Storytelling & Branding provides the necessary tools needed to establish trust with your audience, which calls for more than the traditional model of marketing can provide. Your audience is looking for connection and experience that transcends a simple one-time transaction. 

&Marketing’s outsourced marketing approach accomplishes this by integrating four areas of execution:

  • Clear content strategy, messaging, and value proposition: Determine what is unique about your company’s products and services, and focus on how to get that message to your target decision-makers.
  • Rigorous research, analytics & reporting: Meaningful messaging in a vacuum only travels so far. Research and analytics provide a window into how to leverage words to competitively differentiate and draw attention to your company’s unique value proposition.
  • Powerful storytelling: The emotional power of compelling storytelling brings your brand to life, compels the key decision-maker (your hero) to engage, and drives company growth.
  • Compelling visuals: Your brand’s messaging doesn’t stop at words. Every touchpoint your audience has with your brand needs to capture their attention, complement your messaging, and create consistency.

Why We Use Storytelling & Branding

 

People are more distracted than ever before, particularly online. General attention span has lowered from 20 seconds to just 8 seconds, and website viewers are only spending 10-15 seconds on a website before leaving. Website visitors want to quickly find the information they need to help with their struggle and move on.

Clear and concise messaging that connects with readers beats the inconsistent, self-promotional content used by brands relying on traditional marketing.

Our method of Storytelling & Branding helps your growing business:

  • Leverage keywords
  • Align on aesthetics
  • Drive traffic to your website 
  • Capture the attention of readers
  • Convert casual visitors into customers
  • Lead prospects through a compelling sales funnel

How Storytelling & Branding Touches All Aspects of Marketing

Attracting and retaining your ideal audience is just the beginning of how Storytelling & Branding impacts marketing. A properly packaged messaging impacts every facet of your business growth strategy, including:
  • Strategic storytelling inspired by data
  • Modern website development
  • Clear brand identity and positioning
  • Effective content marketing strategy & execution
  • SEO infused copywriting
  • Optimized monthly content creation & distribution
  • Efficient automation & customer relationship management (CRM) 
  • Engaging in-person and virtual event planning & management

Our Storytelling & Branding Tools

Inside &Marketing’s Storytelling & Branding Toolbox

How to Develop Your Content Marketing & Branding

Embarking on your Storytelling & Branding journey is easier than you think. Chances are, you already have the information. You just need to hone your voice, establish your story, and get your message out.

As your outsourced marketing solution, &Marketing will help you kick-start your efforts in 5 steps:

  1. Identify your audience’s story, and develop your brand’s voice to match
  2. Create clear and concise website messaging
  3. Establish cohesive branding guidelines
  4. Create your content marketing calendar
  5. Write, design, & distribute compelling content

Contact &Marketing for a Free Consultation:

Additional Storytelling & Branding Resources:

What We’re Reading

What We’re Reading

What We’re Reading As part of our weekly team calls at &Marketing, we do a rotating icebreaker.  A few weeks ago, we encouraged people to share “What is a recent book you’ve read that you’d recommend?”  Some of the responses, predictably, are about business and...

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