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Case Study: Marketing for a Drug & Alcohol Addiction Recovery Facility through the Pandemic

by &Marketing | Apr 14, 2021 | Case Studies

Business Challenge Summary Our client is an addiction recovery center dedicated to improving the delivery of vital services which include drug and alcohol rehabilitation and treatment. Before engaging &Marketing (pre-pandemic), the center wanted to enhance its online presence and messaging to more closely connect with its audience and simplify the process of seeking help as much as possible....

Modern Lead Generation for a B2B Healthcare Company

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Account-Based Marketing Strategy for SMBs: Learning the ABCs of ABM

Years ago, I developed what I believed was an innovative sales prospecting and marketing approach by strategically targeting a small wish list of potential dream clients with a highly personalized campaign. I identified the top decision makers in those firms to receive a series of targeted, integrated marketing direct mail pieces and email communications that incorporated highly-focused, customized, and personalized messaging that addressed the client’s pain points, passions, and hobbies. If...

&Marketing Case Study: Healthcare Digital Marketing Strategy Simplified

Business Challenge Summary A cutting-edge healthcare technology company (BUDDI.AI), whose target audience includes C-level healthcare executives, was poised for major growth in 2021. However, they were playing in a fragmented competitive landscape that would require them to creatively “break through the noise” in order to build and maintain brand awareness, drive lead generation, and achieve tangible results. To become a true thought leader and partner of choice in the industry, they needed to...

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Case Study: Marketing for a Drug & Alcohol Addiction Recovery Facility through the Pandemic

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Account-Based Marketing Strategy for SMBs: Learning the ABCs of ABM

&Marketing Case Study: Healthcare Digital Marketing Strategy Simplified

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