Mike Currie | CPG Practice Lead
Fractional Practice
As the Director of Content for &Marketing, Beth focuses on helping brands grow their business through personality driven, value-centric messaging and data-infused copywriting. The content department at &Marketing leverages SEO, analytics, proven marketing strategy, and compelling storytelling tactics to build brand awareness, attract, and convert new customers.
Beth brings over a decade of professional writing and editing experience to the team at &Marketing. With extensive experience in an array of fields that range from entertainment publications to a Fortune 500 energy company, she has the ability to produce content that speaks directly to the needs of a breadth of clients.
Beth graduated from Gannon University in December of 2019 with her Masters in English and spent her undergraduate years majoring in English and minoring in journalism and technical writing at Fairmont State University.
&’S INSIGHTS
Recent Articles by Beth
How To Get Buy-In From Stakeholders for Your Content Marketing Strategy
Your content marketing strategy is vital to your...
CMOs: What Kind of Conductor Are You – Jazz, Classical or Both?
This post was originally published at...
How To Measure Content Marketing ROI (Return On Investment)
The targeting, planning, and tracking of content marketing...