Mike Currie | CPG Practice Lead
Fractional Practice
As the Director of Content for &Marketing, Beth focuses on helping brands grow their business through personality driven, value-centric messaging and data-infused copywriting. The content department at &Marketing leverages SEO, analytics, proven marketing strategy, and compelling storytelling tactics to build brand awareness, attract, and convert new customers.
Beth brings over a decade of professional writing and editing experience to the team at &Marketing. With extensive experience in an array of fields that range from entertainment publications to a Fortune 500 energy company, she has the ability to produce content that speaks directly to the needs of a breadth of clients.
Beth graduated from Gannon University in December of 2019 with her Masters in English and spent her undergraduate years majoring in English and minoring in journalism and technical writing at Fairmont State University.
&’S INSIGHTS
Recent Articles by Beth
Why is Marketing Important? The Value Marketing Offers Your Business
From building brand awareness, ensuring consistent...
How To Create An Effective B2B Content Marketing Strategy
Content marketing is proving to be just as crucial for B2B...
What Exactly is a Marketing Calendar and Why Do You Need One?
You already know thorough, careful, and strategic planning...