Fractional CMO: The Full Power of a Chief Marketing Officer Without the Full-Time Cost or Commitment

Danielle Cantin

Danielle Cantin is an award-winning creative, mentor, and strategic branding and marketing expert. She helps companies reconnect with the Soul of their Brand so they can uncover missing pieces and achieve the deeper brand alignment needed for ultimate profits and success.

Danielle pursued graduate work in psychology prior to refining her creative process at College for Creative Studies and studying engineering at the University of Michigan.

Over the years, she has used her insight and innate ability to tap into the essence and energy of a brand to help hundreds of companies realize their dreams.

From clients like Mazda, Cleveland Clinic, American Greetings, La-Z-Boy, and Chiquita to various senior care, health and wellness, and personal development brands, Danielle is sought out by visionary leaders who want to manifest their vision in a deeper, more holistic, and fulfilling way.

Honored with the Vanguard Award for Innovation in Communication and a Cannes honorable mention for her work with Mazda, Danielle is a lifelong seeker, bringing the highest tools and teachings to her clients so they can break through to the next level.

Katie Foos

Katie is an executive, entrepreneur and startup advisor in the consumer fintech space. She’s especially passionate about delivering customer-first experiences at the intersection of commerce and technology. She has over 15+ years of experience in marketing, sales and market development, and leverages her broad background to create compelling communications that resonate with B2B, B2C and B2B2C audiences.

Katie previously held various commercial roles at Affirm, RAPP/Omnicom and Synchrony/GE Capital to drive adoption and growth of point-of-sale and payments products with major partners such as Walmart Inc., Wayfair, Expedia, Chevron, Gap Inc. and Visa. Katie received her MBA from UC Berkeley and her BS in Marketing and Entrepreneurship from the University of Arizona.

Jennifer Garcia

Jennifer Garcia, CEO of Red Bamboo Marketing, brings a wealth of industry experience and an entrepreneurial spirit to lead an agency that blends marketing strategy, technology and creativity to drive genuine growth for clients. In her most recent role as Director of Marketing for Visual Lease (SaaS financial services), she drove 150% ARR growth during her tenure. She recently partnered with &Marketing to offer Interim / Fractional Marketing Leadership to growing businesses.

Clint Hofer

Clint has over 20 years of experience in the SaaS and technology industry, specifically in business process automation, digital transformation, content management and system integration. He has extensive experience in developing B2B marketing strategies for companies and strategic channel partners such as NetSuite, Kodak, Dell EMC and Fujitsu.

His technical background in software implementation allows him to take complex solutions and transform them into marketing initiatives that deliver growth. Utilizing his marketing expertise, Clint has guided startups, private and venture backed software companies through their marketing challenges.

By helping clients grow with proven and measurable methodologies, several technology companies he has consulted with have been part of strategic acquisitions by industry leaders.

A native of Long Beach, Clint now resides with his wife in Fayetteville, Arkansas where he enjoys dirt bike riding and other outdoor activities with his two rescue dogs.

Elizabeth Jackson

Elizabeth has over 15 years of experience in building successful brands, launching innovative new products, and leading the general management of brands across the food & beverage, restaurant, personal care, beauty, and athletics industries. Since establishing a foundation of classical brand and general management experience at General Mills and Johnson & Johnson, Elizabeth has transitioned into the entrepreneurial world.

She is an expert at transforming brands and businesses at critical inflection points of maturity to prepare for the next phase of explosive growth. Elizabeth holds an MBA from the Tuck School of Business at Dartmouth and a BA from Haverford College.

Rajat Kapur | Founder & CEO

As the Founder & CEO of &Marketing (www.and-marketing.com), Raj and his team strive to provide growing businesses unparalleled marketing strategy and execution services. Raj has more than two decades of experience in B2B and B2C marketing, sales, & strategy. He has led nearly 100 high-profile marketing strategy projects for Global 100, mid-sized clients, and SMBs, plus over a decade with General Electric and General Mills. He is a sought-after advisor and facilitator, with experience across five continents. He is known for bringing the best of 'big company' marketing and strategy to smaller companies without the baggage, his bias for practical implementation, and his unrelenting customer focus

Robert Olsen

Robert Olsen is a Marketing Expert, Speaker and Consultant with a unique combination of Management Consulting and C-suite experience in chemicals and life sciences.  He is an experienced Chief Marketing Officer, as well as having served as Corporate Marketing Director at DuPont and as a Strategy and Operations Consultant at Deloitte.  Robert helps companies grow utilizing his expertise in marketing, sales and innovation to navigate major changes and new programs including M&A, brand building and culture transformations. Robert is passionate about creating a better customer experience and employee culture to drive business results.

Mr. Olsen has a BS from Villanova University, an MBA from Rutgers University and Executive coursework at the University of Pennsylvania, Wharton School and the European Center for Continuing Education at INSEAD.

Mr Olsen is also on an advisory board at the Villanova School of Business and a supporter of the Warriors Scholars Project.

Wendy Verna

Wendy started Octo, a Certified Women’s Business Enterprise in 1991. Octo specializes in providing unique marketing solutions which stem from industry and environmental research. She is an award-winning entrepreneur for business philosophy/results and has also earned national and local recognition for community service. Wendy was responsible for the installation of the first outdoor wireless area in Philadelphia and has served on multiple boards where she led community and business representatives to aid in revitalization efforts of multiple neighborhoods.

Wendy has honed her marketing expertise in the corporate, technology, government, and non-profit sectors. Wendy brings her knowledge, wisdom as well as earned relationships to all of her work to deliver the best results. Her career as a result-driven marketer has also made Wendy an expert in building effective teams which has been crucial to her success.

Octo was named as one of Philadelphia's Top 100 Fastest Growing Privately-Held Companies in 2001, 2005, and then again in 2018. Wendy is a seasoned and creative marketing pro with multi-disciplined design experience and leadership allowing her to guide clients through the process of marketing their products or brands with attention and ease. Wendy’s is most proud that her expertise and success fall within the top 5% of Women Entrepreneurs in the United States.

Brian Zaslow

Whether your business is growing, trying to reach the next level, if you’re launching new products or services or if there’s simply too much work for you or your team to focus on marketing … Brian Zaslow can help.

Think of Brian as a “Fractional CMO.” Add Brian to your staff on an agreed-upon number of days per month and get the senior-level marketing you deserve at a great value; without hiring a full-time CMO.

• Identify marketing opportunities
• Devise & implement strategies to build your brand & boost your bottom line
• Solve business problems like declining sales, competitive threats, customer retention, employee morale
• Manage all marketing functions including digital and traditional advertising

Brian has over 25 years of B2C and B2B marketing and advertising experience in many industries combined with business management and operational skills as a partner in a multi-unit retail franchise.