Business & Marketing Strategy
Marketing strategy should align with the unique needs of your business.
OUR PROCESS:
Market Research
Investor Relations
Segmentation
Value Proposition
OUR PROCESS:
Market Research
Investor Relations
Segmentation
Value Proposition
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What is Business Marketing & Strategy?
We believe siloed marketing activity is ineffective unless it aligns with your long term vision and goals. Creating an effective business strategy requires input from more than just the marketing department. It often includes collaboration with other key functions, such as finance, supply chain, product development, sales, and customer success. Once your company’s business strategy has been clearly established, a marketing strategy needs to be created and implemented to address those long term goals.
Business & Marketing Strategy combines the best of several different roles and applications, such as:
- Analytical frameworks such as SWOT
- Porter’s Five Forces, STEEP, or P&L reviews and product rationalization
- Expertise of a Fractional Chief Marketing Officer (CMO) or VP of Marketing
Innovation and product development - Customer success
- Marketing strategy consulting
Get ongoing strategy support and expertise where and when you need it with an outsourced marketing solution
What Business & Marketing Strategy Can Do For Your Company Growth
Whether you’re facing changing external environments or your company’s value proposition is out of date, updating your business strategy or revamping your marketing strategy can equip you to reach your goals. Like every well-built home needs a solid foundation, a business and marketing strategy lays the strong groundwork for a company’s growth plan, including:
- Understanding how decisions are made in your current and emerging markets
- Identifying direct customer and end-user needs, as well as any key influencers
- Creating products and services that fill those needs
- Determining your organization’s uniqueness and value proposition
- Communicating to targeted customers, prospects, and influencers
- Developing internal processes that lead projects from strategy to activation
Our Business Strategy
Services
Business strategy includes all of the elements that create the foundation for a strong business:
- Board or C-level advisory
- Investor relations
- Investor presentations
- Strategy consulting
- Core competencies analysis
- P&L analysis
- Portfolio profitability analysis & rationalization
- Advisory board creation and management
Our Marketing Strategy Services
Marketing strategy encompasses the timeless fundamentals of marketing:
- Market research & voice of the customer (VoC)
- Value proposition creation
- Segmentation, targeting, positioning, and messaging
- Value Chain analysis
- Innovation frameworks
- Brand architecture
- Competitive analysis
- Budgeting and resource allocation
- Sales enablement
- Customer Advisory Councils or Advisory Boards
How to Develop Your Business & Marketing Strategy
Get access to strategists with decades of experience to help you:
- Establish your company’s vision and goals
- Clarify your target audiences and Identify how you meet their needs
- Select the right tactics to achieve your goals.
From launching new products, and tapping into market shifts and trends, to going back to perfect the basics like market research and value proposition, &Marketing provides ongoing support and advice where you need it, from the sales department to the C-suite.
Additional Business & Marketing Strategy Resources:
How To Get Buy-In From Stakeholders for Your Content Marketing Strategy
Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep everyone aligned toward business goals. When everyone puts their heads together to provide input...
The 6 Biggest Marketing Trends Entering 2023
As I speak to business owners + marketing leaders, I'm always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation, supply chain, and data. 6 Marketing Trends Entering 2023 Let's focus on what's...
How to Calculate ROAS to Support Your Business Analytics Strategy
Advertising campaigns cost money, and many companies need help understanding their Return On Investment (ROI) or Return On Ad Spend (ROAS). Most often, this is from a need for proper tracking and struggling to assign monetary values to your ads’ results (unless you...