Whether you’re struggling to get noticed over competitors with deeper pockets, unsure which marketing initiative to focus on to make any real traction, or are paralyzed by an uphill economic battle—you need to achieve bigger, better results more quickly with the same (or smaller) resources and budget.

The average marketer allocates 57% of their budget to digital marketing activities and is expected to increase that another 16% in 2023. However, many of them make the mistake of focusing on tactics first and strategy second. Informed implementation is the key, along with a marketing leader who knows how to combine it all to unlock real, lasting results.

When you rely on a data-driven roadmap to guide your marketing endeavor and an experienced guide who knows the route, you can reach your business goals faster and with more clarity. With the combination, your business can experience:

• Higher ROI: Campaigns that are rooted in data experience up to 8x the return on investment for their spend.
• Clearer competitor insights: When you know exactly what’s working for your bigger competitors and how they’re reaching people, you can do it more effectively and cost-efficiently.
• Growth acceleration: Good marketing builds your brand, creates awareness, generates leads, attracts new customers.
• Unlocked potential: Insights inform execution, which drives innovation. Following these steps will help your business reach new heights.
• Educated execution: Make decisions based on a holistic view of your business and use a multi-pronged approach for growth.

No more marketing strategies based on assumptions, industry best practices, and reactive instead of proactive efforts. Leverage Business Intelligence to create intentional and informed marketing and business plans with concrete data and partner with an fCMO to empower you with a deeper understanding of this data and how to apply it to the growth trajectory of your business.