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Make Confident Decisions During Moments of Massive Change

Senior marketing consulting services that expose blind spots and deliver actionable insights.

When Chaos Erupts, Old Answers Stop Working

Whether it’s sudden growth, acquisition, new leadership, new competition,or new markets—something fundamental has shifted, and the decisions in front of you carry real risk. That uncertainty tends to show up as:

  • Leadership relying on anecdotes, outdated personas, or instinct without real data
  • Upheaval in the competitive landscape with no metrics
  • Conflicting data with no shared understanding of what it means
  • Big initiatives moving forward without validated demand
  • Messaging that no longer reflects who you are or where you’re going
  • Internal teams working hard, without strategic alignment

But what if you could move forward knowing the market had been pressure-tested, the risks surfaced, and the opportunity clearly defined?

What &Marketing Does in These Moments

When clarity matters and the cost of being wrong is real, &Marketing leads focused consulting engagements designed to help executive teams see the full picture. We’re brought in when leaders need a clear, credible view of:

  • How customer behavior has changed
  • Whether real demand actually exists where they’re about to invest
  • Where the competitive landscape has shifted and where it hasn’t
  • Whether current positioning still holds up under scrutiny
  • Where the organization is exposed, and where it has real leverage
  • When high-impact decisions need expert validation

The outcome is actionable insight leaders can stand behind, not more piles of data or a long report telling you what you already know.

We know the pressure you’re under because we’ve been there.

For nearly a decade, &Marketing has delivered enterprise-grade consulting work for middle market organizations navigating growth, complexity, and change.

  • “MBB” level expertise without the seven-figure price tag or ego.
  • A willingness to tell you what you need to hear, even if it’s not what you want to hear.
  • A vetted network of 700+ senior, cross-functional consultants assembled specifically for your challenge—some with decades of experience

How we’ve served businesses like yours.

Not sure if outsourced marketing is for you? Hear how &Marketing has helped other companies

“The team from &Marketing has been fantastic to work with! I’ve been in business for 30+ years, and have noticed a complete change in how customers search for my service. The team took the time to understand my business, and are now executing a digital marketing program to improve my visibility with prospects. My business is up at least 30% since I started working with &Marketing.”
Mary P., Franchise Owner
“I really enjoyed working with the &Marketing team on this project. They helped us build a program that had an immediate impact at a critical time of the year for our target audience. Being a small company ourselves, we’re not that well known and have budget constraints. I’m happy with the results, and even happier to say that we’re seeing high returns for our investment with increased sales.”
Trajan Bayly, CEO
“&Marketing’s straightforward and clear process allowed us to bring our vision to life. We can’t wait to launch our new brand!”
Ben
“The &Marketing team worked with BUDDI AI to quickly understand our technology platform and develop messaging based on data and Business Intelligence. During this time of rapid growth for our company, they found a way to harness the power of our own data and leverage it to get in front of the right audiences and decision-makers, more than doubling our lead generation goals in less than three months.”
Ram Swaminathan, Co-Founder & Chief Architect
“Bringing in Andrea and Bruce as fractional CMOs was a game-changer for Premier Roofing. Their expertise allowed us to quickly build a marketing team, generate leads, and significantly impact our revenue. They seamlessly integrated with our leadership team and helped transform our company culture to embrace new growth channels. The results speak for themselves, and we are excited about the future.”
Luke Marklin, CEO

How &Marketing Consulting Engagements Work

We keep the process disciplined and focused.

STEP 1: Diagnose the Issue

We align with you on what decision needs to be made, what disruption you’re navigating,, and what’s actually at stake.

STEP 2: Surface the Truth

We gather and synthesize customer, market, competitive, or performance data to uncover blind spots and validate assumptions—both internally and externally.

STEP 3: Deliver Strategic Clarity

You leave with a clear narrative, defensible insights, and concrete guidance for what to do next
We don’t protect assumptions. We don’t disappear behind frameworks, and we focus on the project at-hand—not trying to sell you the next one. At &Marketing, we promise clear and actionable insight, honest conclusions, and recommendations grounded in data.

What fractional marketing services do we offer?

We’re not one of those “we do it all” or “yes we can” agencies. Rather, we’re a “here’s what we do well” company, bringing our strengths and best practices to your business.

What makes your company unique? Where are you looking to grow? Our digital-first strategists are armed with extensive experience to bring you fresh ideas paired with tried-and-true methods, all aligned with your company vision and goals. Together, we’ll:

  • Establish customer profiles, understand end-user needs, and identify key influencers
  • Determine your organization’s value proposition and how you separate yourself from your competitors
  • Analyze sales and business data and materials, as well as market competition
  • Initiate an order of operations to optimize workflow, adjusting as needed

Plus, once we determine a path forward, we’re ready to get tactical and bring your plan to life, providing project management services.

Marketing is about the right message to the right people at the right time, so honing in on putting the right words in front of the right people is crucial to your success. Rooted in “the hero’s journey,” compelling storytelling connects your products and services with customer needs, leading with empathy and solutions. Our writers help not only with content strategy and execution, but also with your brand story.

When thoughtfully executed and analytically grounded, content marketing spreads awareness, converts visitors, and drives growth. Carve out your unique story, create compelling content, and turn casual browsers into loyal customers.

Drive decisions rooted in data, not doubt. How do we measure success? Prior to implementing our services, we benchmark and take a pulse on how your marketing is currently performing by pulling and analyzing data from across platforms like:

  • Google (Website Analytics, Search Console, & Paid Search Advertising)
  • Email service platforms (ESPs)
  • Social media channels
  • CRM/Sales data
  • Geographic data
  • Business & audience demographics

Our analysts provide a full picture of your business, connecting the dots of where you are to where you want to go.

SEO what? Most online experiences begin with a search engine. Every company has the opportunity to drive organic web traffic by optimizing their content – i.e. offering up helpful and relevant content to users. We audit your digital presence and provide insights and recommendations to better attract and engage online searchers, improving your rankings and visibility for topics in your industry.

Pairing SEO strategies with paid advertising, i.e. PPC or pay per click, your business can gain an edge, especially in the most competitive online spaces. We customize a strategy for you, testing and perfecting it to achieve your desired results.

Stop getting buried in online searches and watch what our fractional marketing department can do for your business!

MARKETING STRATEGY & PLANNING

What makes your company great? Where are you looking to grow? Our digital-first strategists are armed with extensive experience to bring you fresh ideas paired with tried-and-true methods, all aligned with your company vision and goals. Together, we’ll:

  • Establish customer profiles, understand end-user needs, and identify key influencers
  • Determine your organization’s value proposition and how you separate yourself from your competitors
  • Analyze sales and business data and materials, as well as market competition
  • Initiate an order of operations to optimize workflow, adjusting as needed

Plus, once we determine a path forward, we’re ready to get tactical and bring your plan to life, providing project management services.

What We Offer at &Marketing

While every consulting engagement is fully custom, clients typically receive some combination of:

  • Voice of Customer research and insight
  • Market sizing, opportunity, and whitespace analysis
  • Competitive intelligence and differentiation mapping
  • Validated value propositions and positioning guidance
  • Go-to-market and growth strategy recommendations
  • Digital performance and AI visibility analysis
  • Executive-level synthesis and strategic narrative
  • Clear implications for leadership decision-making
  • Unbiased, third party facilitation of internal or customer events

Don’t Make a High-Risk Decision Without Complete Clarity

Massive change creates opportunity, but only if you can see it clearly. If you’re facing a marketing decision that matters and want insight you can actually trust, let’s have a conversation.