&Marketing was built to lead organizations through complexity and change.
Marketing becomes hardest — and most important — when the stakes are high.
Growth, transition, acquisition, new leadership, new competition — these moments demand more than tactics. They require clear thinking, honest insight, and leadership that understands both marketing and business pressure.
That’s where &Marketing comes in.
We exist for leaders who:
- Don’t want to guess
- Don’t want to be sold to
- Don’t have time to manage marketing themselves
- And can’t afford to get it wrong
&Marketing wasn’t created to be just another agency, staffing firm, or strategy shop.
We’ve lived the moments where the cost of being wrong is real:
- When agencies optimized tactics but missed the real problem
- When strategy firms delivered insight without ownership
- When internal teams worked hard but lacked alignment or direction
- When leaders were left holding the risk without clarity
- Those experiences shaped how we operate today.
We tell the truth early.
And we bring senior judgment to decisions that actually matter.
We don’t operate like most marketing firms – by design.
Most marketing agencies stick to scope, protect retainers, and sell confidence in tactics.
&Marketing continuously asks:
Are these efforts actually driving the outcome you need — based on what the data actually shows?
If not, we change course.
MOST MARKETING AGENCIESStick to the scope! Send a ‘change order.’
&MARKETING DIFFERENCEAre our activities achieving your goals? If not, let’s change the activities.
MOST MARKETING AGENCIESLet’s speak in unintelligible jargon to make ourselves sound smart.
&MARKETING DIFFERENCEWe can explain the latest marketing trends in a way that drives clarity, not confusion.
MOST MARKETING AGENCIESLet’s make sure we hit our retainer minimum.
&MARKETING DIFFERENCELet’s be flexible based on an evolving understanding of your business and what’s working at any given moment.
MOST MARKETING AGENCIESLet’s win an award!
&MARKETING DIFFERENCEWe want you to be the hero of your own business. Let’s achieve your goals together.
MOST MARKETING AGENCIESWe know how to do (insert marketing tactic) really well – this will definitely work!
&MARKETING DIFFERENCEWe’re not always sure what will work. But we will ensure our tactics match your strategic vision & concrete goals and adjust accordingly.
MOST MARKETING AGENCIESOur ‘agency culture’ is important.
&MARKETING DIFFERENCEAn &Marketing person should feel like one of your employees.
Think of us as your own marketing department, minus the corporate jargon and million-dollar price tag.
We are committed to being your partner, not just your service provider. We aim to understand the fundamentals of your business and adapt our activities to ensure they meet your goals. Unlike traditional marketing agencies, we offer flexibility, transparency, and a focus on achieving your objectives rather than just meeting quotas. Meet our team below:
Prior to joining &Marketing, she worked as Marketing Manager for Jamba Juice and Peet’s Coffee in the SF Bay area. Whether developing strategy or securing seamless execution, Tracey pulls cross-functional teams and clients together for results-driven marketing.
Beth leads consulting engagements that sit at the intersection of market intelligence, competitive analysis, voice-of-customer research, and strategic narrative development. Her work focuses on helping companies understand what’s actually happening in their market—then decide what to do next. From pressure-testing positioning and category strategy to translating performance data into decision-ready insight, Beth ensures strategy is grounded in evidence, not assumptions.
She oversees client-facing reporting and Quarterly Business Reviews (QBRs), leads market and competitive research initiatives, and plays a central role in shaping messaging frameworks that align brand voice with real business goals. Whether advising executives, guiding internal teams, or shaping high-stakes strategy conversations, Beth’s work prioritizes clarity, rigor, and honest truth-telling.
Beth brings more than a decade of experience across writing, editing, and strategic marketing, with a background spanning entertainment, B2B services, and Fortune 500 organizations. She holds a Master’s degree in English from Gannon University and a BA in English from Fairmont State University, with additional study in journalism and technical writing.
Outside of work, Beth serves on the board of both her local community artisan market and the Meadville Public Library, where she advocates for access to storytelling, literacy, and community-driven creative spaces.
A natural problem solver, she thrives on looking for ways to improve satisfaction, efficiency, and quality. Tina is a West Chester University graduate with a BS in Communications who loves to return to her alma mater to speak to students through their leadership programs.
Danielle is a graduate from West Chester University and holds a BA in Communication Studies.
Ann graduated from the University of Saint Francis School of Creative Arts with a degree in Communication and Public Relations after pursuing a degree in International Relations from DePaul University.
Keri graduated from James Madison University with a BS in Marketing and a minor in Psychology. After more than 20 years with fortune 500 companies, Keri found her niche with smaller and more intimate companies allowing her to better support her team in results-driven marketing while fostering the company’s unique culture.
Kim graduated from Indiana University in 2013 with a Bachelor or Arts in Creative Writing and a minor in Audio/Video Production. She currently resides in New Orleans, Louisiana and spends her time second lining and volunteering with animal rescues.
Prior to joining &Marketing, Andrea developed a robust background in sales operations, data analytics, and CRM management and is now deepening her knowledge with an MBA. While she’s got a knack for data and processes, her true passion lies in harnessing insights to refine operations.
Her background is rooted in the financial services industry, giving her unique expertise in strategic marketing within regulated environments. Beyond her corporate role, Shey extends her marketing expertise to local small businesses throughout Philadelphia, offering freelance services that contribute to economic growth within her community.
Christa holds a BS in Journalism from the University of Kansas and an MDiv from Fuller Theological Seminary
We support organizations in three core ways:
Senior Marketing Consulting
For leaders who need clarity before committing capital, strategy, or leadership.
Fractional Marketing Leadership
For organizations that need an experienced CMO or Marketing Director to step in, lead, and own outcomes — without a full-time hire.
A Community of Senior Leaders
Every engagement is supported by a curated network of senior marketing talent, ensuring depth, perspective, and continuity beyond a single individual.
This flexibility allows us to meet organizations where they are and evolve as their needs change.
We partner with:
- CEOs and executive teams
- EOS-run, PE-backed, and founder-led companies
- Organizations navigating growth, transition, or complexity
- Leaders who want clarity — not noise
Our Core Values: The Heart of &Marketing
These values guide everything we do, helping us provide exceptional marketing support that empowers your business to thrive.
Integrity
At &Marketing, we operate on a bedrock of professional integrity and transparency. This means we demonstrate honesty and ethics in all interactions, without exception.
Transparency
We are transparent with information, recommendations, and decisions, even when it’s difficult or uncomfortable with our teams, community, and clients.
Helpful
We operate with a “help first” mentality; providing genuine assistance to everyone around us even if it is not explicitly “our job.” This applies to everyone we interact with – our internal team, prospects, clients, and partners. This means sometimes we put our short-term self-interest behind others because we believe trust and strong relationships foster a mindset of abundance.
Invested
We are committed to winning and getting the job done right – for ourselves, each other, and most importantly, our clients and community. We behave “as if it was our money” to express genuine care for how we represent ourselves. This means we commit to outstanding work that is not always neatly packaged into a normal work week. It reflects our willingness to achieve breakthrough results.
Innovative
Our industry is changing rapidly, and we must constantly stay ahead or risk being left behind. Encouraging curiosity and experimentation fosters an environment where bold ideas and inventive solutions can thrive without fear of failure. We often say that “if we are not failing at all, we’re not trying hard enough.”
We Run on EOS
At &Marketing, we embrace the Entrepreneurial Operating System (EOS) to keep our operations smooth and efficient. EOS helps us stay focused, aligned, and adaptable, ensuring everyone on our team is on the same page and working towards the same goals. This structured yet flexible framework enhances our ability to deliver top-notch marketing services tailored to your needs.
Let’s Connect!
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