As Director of Content Strategy & Insights at &Marketing, Beth helps growing businesses connect the dots between messaging, performance, and business strategy. From refining a brand’s positioning and building a content strategy, to translating performance dashboards into clear, compelling insights, she leads the creation of data-informed narratives that resonate with audiences and drive results.
Beth oversees all client-facing reporting and Quarterly Business Reviews (QBRs), leads competitive and market research, and drives the development of messaging frameworks that align brand voice with growth goals. Her work ensures every client story &Marketing tells—whether in a blog, boardroom, or brand strategy—is grounded in both substance and strategy.
She brings over a decade of writing, editing, and strategic marketing experience across industries, including entertainment, B2B services, and the Fortune 500. Beth holds a Master’s in English from Gannon University and a BA in English from Fairmont State University, where she also studied journalism and technical writing.
Outside of work, Beth sits on the board of her local community artisan market and volunteers regularly at the public library, where she champions access to storytelling in all its forms.
