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Stop Guessing What’s Wrong With Your Marketing

A senior-led diagnostic engagement that exposes what’s working, what’s broken, what’s missing, and what to do next.

When Marketing Feels Expensive, Busy, and Still Somehow Unclear

Most companies don’t wake up one day and realize their marketing is broken. It usually happens more slowly. The team is busy! The campaigns are running, reports (might) exist, and vendors are sending updates. Everyone has opinions, yet leadership still can’t answer the questions that actually matter:

  • Are we positioned correctly?
  • Are we reaching the right people?
  • Is our data trustworthy?
  • Are our channels doing what we think they’re doing?
  • Is the team focused on the right work?
  • What should we actually do next?

The problem is that no one has done the hard work of looking at the whole picture—customer behavior, competitive position, digital performance, messaging, data integrity, and organizational alignment—and telling you the truth about what it all means.

What most leaders actually need is someone willing to dig in, challenge the assumptions, and hand you clarity you can act on.

We’ve Been in Your Seat. We Know What to Look For.

&Marketing leads high-stakes consulting engagements for middle market companies navigating growth, ownership changes, and competitive pressure. We’ve run marketing inside real companies, managed agency relationships (and fired plenty of them), and helped leadership teams make critical decisions with incomplete information.

We don’t come in with a predetermined answer or a vendor to sell. We come in with senior judgment, a disciplined process, and a willingness to tell you what you’re actually working with—even when it’s not what you hoped to hear.

  • MBB-level rigor without the seven-figure price tag or the ego
  • Senior leaders who have run marketing in real companies
  • Honest synthesis of our findings + a roadmap containing at least one “quick win”
  • A vetted network of cross-functional experts when deep specialization is needed

Hear From Our Community Members

“Working with &Marketing has been so much more than I ever expected. Their audit was incredibly thorough, and their recommendations were both thoughtful and actionable. I was truly impressed by the attention to detail and the professionalism they brought to the table. What stood out most was how they helped me see the gaps in my previous marketing efforts and offered a clear, structured path forward. They didn’t just point out what was wrong—they offered real solutions that made me feel confident we were moving in the right direction.” 
Lisa Richey, Founder, American Etiquette
“The audit &Marketing delivered was incredibly insightful and exactly what we needed. We’ve always known SEO was an area we needed to invest in more strategically, and this gave us not just validation of our suspicions, but also a clear roadmap for what to prioritize.

The team broke down technical and content recommendations in a way that was easy to digest and act on—even for folks newer to SEO. The follow-up support and willingness to guide us through the implementation process really stood out. We walked away with practical next steps and a much better understanding of how to improve our discoverability beyond our loyal audience.”
Skip Lyford, Blind Zebra
“The &Marketing team delivered something far beyond a standard review. The report was incredibly detailed yet easy to understand, with a clear plan of action laid out by priority so it didn’t feel overwhelming. I especially appreciated how Beth translated technical insights into plain language and gave us practical next steps we can tackle on our current site. It’s clear where we’re starting from, what’s holding us back, and how to move forward strategically. This has been a hugely valuable resource as we think about our digital presence and differentiation.”
Cindy Messerle, COO/Integrator, The Higgins Group
“&Marketing’s audit helped validate our gut instincts and gave us clean, actionable takeaways to push MKS’s digital presence forward. Super helpful, especially as we move toward a more modern and differentiated site.”
Brian Smith, Fractional CMO
“This process gave us exactly what we needed to make informed decisions about merging our sites. The audit was thorough, the recommendations were clearly prioritized, and the team gave us both a high-level overview and deep technical insights. We feel confident moving forward and appreciate how collaborative and thoughtful the &Marketing team was throughout.”
ASP SuperHome
“The SEO audit from &Marketing gave us more than just a health check, it gave us a roadmap. We appreciated how the team made technical findings accessible and actionable, especially for a non-technical marketer like myself. The competitor analysis was sharp, the recommendations were grounded, and the glossary at the end was a surprisingly helpful touch. It’s clear that &Marketing genuinely wanted us to understand the insights and feel empowered to act on them. We’re walking away with a clear sense of next steps and a renewed confidence in where our website stands and where it can go.”
Peter Countryman, Marian Inc.
“The SEO Audit performed by &Marketing has the potential to systemically change the trajectory of our Ecommerce performance. To date, our focus has been entirely on the customer journey and performance once our customers reached our platform. The work that Beth McDonough completed for us highlighted some key gaps in our strategy that could lead to improved revenue and conversion. They were able to help us pull up and look at the big picture. By having them come in, analyze our current state, competitive landscape, and the data surrounding our platform, we got a full picture of where we were at and what opportunities were in front of us. The report provided gave us a clear path to value. It was clear in giving us the tasks that need to be completed and what we should expect as a return on those efforts. “
Garrett Riley, Director of Marketing and Digital Strategy at Bob Barker Company

How It Works

Step 1: Discovery

We interview your internal stakeholders and your customers to understand how the business sees itself versus how the market actually sees it. We also review your data, your marketing operations, and how everything is currently performing.

Step 2: The Audit

We take a comprehensive look at your competitive landscape, digital presence, SEO, AI search visibility, paid media, email, and analytics. You get an honest read on where you stand, what’s underperforming, and where the real opportunity is.

Step 3: The Playbook and Roadmap

We turn what we found into a clear plan. You leave with a Marketing Playbook that covers positioning, channel priorities, and target segments, plus a roadmap with next steps ranked by impact so your team knows exactly where to start.

Clarity on Where You Stand and a Plan for Where You’re Going

At the end of the strategic marketing audit process, you will get: 

Digital Audit Reports

 A comprehensive assessment of your website, SEO, AI search visibility, conversion rate optimization, social media, email, paid media, and competitive positioning. We will give you  a clear explanation (in plain English!) of what’s working, what isn’t, and why it matters for your growth goals.

Marketing Maturity Model

 A benchmark of where your marketing function stands today relative to where it needs to be to hit your targets. We pride ourselves in evaluation marketing for leadership teams in a way that creates a shared, honest starting point that makes every subsequent decision easier.

An OST (Objectives, Strategies, and Tactics)

A strategic snapshot that translates audit findings into a clear set of priorities — what you’re trying to achieve, how you’re going to get there, and what specific tactics will drive results. It’s designed to be revisited and updated quarterly so your marketing stays aligned with where the business is going.

Implementation Roadmap

Everything is sequenced by impact and effort, so your team isn’t debating where to start. You leave knowing what to do first, what to do next, and what can wait. We will never recommend something we wouldn’t do with our own money.

What Changes When You Can See the Full Picture

Leaders who go through this auditing process come out the other side with something most organizations never actually get: a shared, defensible understanding of where they are, why certain things aren’t working, and exactly where to focus next.

  • Decisions get easier because they’re grounded in real data
  • Teams align faster because everyone is working from the same strategic foundation
  • Resources get focused instead of scattered across initiatives that don’t compound
  • Growth becomes intentional, not accidental

Without it: teams stay busy without alignment, growth targets feel disconnected from what’s actually happening in the market, and big bets get made on partial understanding.

If Something Feels Off in Your Marketing, We Can Help Uncover It

Our strategic marketing audits process was built for companies that are done guessing. If you’re facing a growth target that matters and want to understand what you’re actually working with, let’s have a conversation.

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