Customer Advisory Councils can create formal and informal interactions of a company’s top customers or prospects to provide a platform for them to deliver open and honest feedback. &Marketing has extensive experience in creating, planning, and facilitating Customer Advisory Councils for small companies through global conglomerates in a variety of industries. The goal of this eBook is to provide a framework for companies considering launching their own Customer Advisory Council.

In this eBook, you will learn:

• Why a business needs a Customer Advisory Council
• Why your customers should participate (What’s in it for them?)
• Where to Start: How to launch a Customer Advisory Council, including the format, invite lists, and setting an intriguing agenda.
• How a successful Customer Advisory Council works: dos and don’ts