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Fractional Marketing Leadership When Clarity, Strategy, Ownership and Results Matter.

We provide experienced Fractional CMOs and Marketing Directors who step in, take ownership, and lead your marketing with judgment, clarity, and accountability — all without the risk of a full-time hire.
Not sure if you need a CMO, Director or Consultant? We’ll help you figure that out.

You’re navigating massive change like extreme growth, internal transition, or industry disruption.

You’re a CEO or senior decision-maker. You know marketing matters, but you don’t have the time, confidence, or desire to own it yourself. Most of our clients didn’t come in knowing whether they needed a CMO, a Director, or a consultant. That clarity is part of the process.

Fractional marketing leadership works best when:

  • You don’t have senior marketing leadership and hiring full-time feels risky
  • You’ve outgrown agencies and execution-only teams
  • You need executive-level judgment
  • Your team needs strategy, alignment, prioritization, and direction
  • You need to temporarily fill a senior leadership gap

This is true leadership, not part-time help.

Our fractional leaders don’t operate like advisors, agencies, or task managers.

They:

  • Sit at the leadership table
  • Take accountability for outcomes
  • Lead strategy, prioritization, and execution
  • Make decisions and recommendations based on real data

Depending on what your business needs, that leader may be a Fractional CMO, or Fractional Marketing Director. We match level to need, not titles to ego.

Experienced leaders matched quickly and supported deeply

Every &Marketing Fractional Leader is:

  • Extensively vetted senior leaders with proven results
  • Matched intentionally to your business, stage, and challenges
  • Available to start immediately, no recruiting drag
  • Engaged flexibly, without recruiting fees or long-term commitments
  • Behind every engagement is added support from the FUEL community – so you’re never relying on one person alone.
+15 Years of Average Experience
Multi-industry Expertise
50+ Fractional CMOs and Directors

What this looks like in practice.

Marketing “fluff” doesn’t drive growth. Outcomes do.

Here are just a few examples of what our Senior Fractional Marketing Leaders delivered for businesses like yours:

  • Helped unlock a $20–25M growth opportunity through clearer positioning and GTM focus
  • Embedded leadership during a critical transition to realign go-to-market strategy
  • Increased lead volumes by 5x for SAAS business
  • Scaled revenue from $15M to $34 M and increased profit for distribution company preparing for exit
  • Grew sales from $10m to $22m for PE backed CPG Company
  • &Marketing made finding the perfect fractional CMO remarkably simple and fast. They saved me a huge amount of time and effort; There’s no way I could have found someone of that caliber on my own. After just one conversation with your team and one conversation with him, it was clear he was exactly what our business needed and we were off to the races. His external expertise has unlocked tremendous growth for us and we laid out a solid long-term strategy. Its been a huge ‘unlock’ for me and my business!
    Todd Lindenbaum,
    Founder & CEO of SuiteHop

    SuiteHop

    Learn how SuiteHop found the perfect Fractional CMO to help them reignite post-pandemic growth, develop a strategic roadmap to sustain it, and empower their internal team to execute with confidence.
    Industry: Events
    Target: B2C
    Stage: Growing
    Read the full case study: How A Fractional CMO Reignited Startup SuiteHop’s Growth Engine
  • Heidi did a great job digging in to understand our company and needs. She knew exactly how to leverage our strengths and address challenges in a way that would set us on the right path to achieve our goals. She has been wonderful to work with and has brought a lot of new insights to Entech.
    Sarah Epstein,
    Chief Operating Officer

    Entech

    By focusing on fundamentals and what customers value about their brand, Entech now has the framework to build on their strong brand reputation with a more impactful, focused, and strategic marketing presence.
    Industry: Energy Control & Management
    Target: B2B
    Stage: Growing
    Read the full case study: Energy Control Experts Focus on Customer-Driven Marketing Strategy
  • “&Marketing supported us and connected us with several candidates experienced in the SaaS industry. Bringing Katie on board as our fractional CMO was a pivotal decision. She seamlessly integrated with our team and her expertise was crucial in developing a strategy for our new single-user target market. Katie led the launch of a new technology platform, updated our website, and executed a successful…”
    Kirk Waldfogel,
    CEO

    Model Match

    The new branding and digital campaign generated a 56% increase in e-commerce revenue within the first 60 days of the launch.
    Industry: SaaS
    Target: B2B
    Stage: Scaling
    Read the full case study: Marketing Strategy for SaaS: How Model Match Increased Revenue by 56%
  • “Bringing in Andrea and Bruce as fractional CMOs was a game-changer for Premier Roofing. Their expertise allowed us to quickly build a marketing team, generate leads, and significantly impact our revenue. They seamlessly integrated with our leadership team and helped transform our company culture to embrace new growth channels. The results speak for themselves, and we are excited about the future.”
    Luke Marklin,
    CEO

    Premier Roofing Company

    Premier Roofing Company leveraged fractional CMOs to rapidly establish a marketing department, generate leads and revenue, and pivot from door-to-door sales to a multi-channel marketing approach.
    Industry: Home Services
    Target: B2C
    Stage: Scale Up
    Read the full case study: Premier Roofing Company Transforms with Fractional CMOs
If these outcomes feel relevant, let’s talk about what’s possible in your situation.

Ready to move forward?

If your marketing is creating more questions than confidence, it’s time for a different kind of support.

One leader, backed by a bench.

Our fractional leaders aren’t operating alone.

They’re supported by FUEL — our curated community of senior marketing talent — giving you access to:

  • Specialized expertise when needed
  • Broader perspective
  • A safety net beyond a single individual

This is how we reduce risk — and why our clients have peace of mind.

What Our Clients Think

Not sure if outsourced marketing is for you? Hear how &Marketing has helped other companies:

“Bringing in Andrea and Bruce as fractional CMOs was a game-changer for Premier Roofing. Their expertise allowed us to quickly build a marketing team, generate leads, and significantly impact our revenue. They seamlessly integrated with our leadership team and helped transform our company culture to embrace new growth channels. The results speak for themselves, and we are excited about the future.”
Luke Marklin, CEO
“&Marketing supported us and connected us with several candidates experienced in the SaaS industry. Bringing Katie on board as our fractional CMO was a pivotal decision. She seamlessly integrated with our team and her expertise was crucial in developing a strategy for our new single-user target market. Katie led the launch of a new technology platform, updated our website, and executed a successful digital ad campaign. Her customer research refined our branding, messaging, and pricing, positioning us to achieve our goal of increasing users by year-end. Katie’s contributions have been invaluable in helping Model Match stay competitive.”
Kirk Waldfogel, CEO
“The team from &Marketing has been fantastic to work with! I’ve been in business for 30+ years, and have noticed a complete change in how customers search for my service. The team took the time to understand my business, and are now executing a digital marketing program to improve my visibility with prospects. My business is up at least 30% since I started working with &Marketing.”
Mary P., Franchise Owner

Ready to get started? Here’s how our Fractional Leaders create momentum.

We follow a deliberate process designed to reduce risk, create clarity, and ensure the right leadership fit before anyone starts executing.

Step 1: Define the Objectives
We align on your goals, challenges, and what success looks like — including the level of leadership required.
Step 2: Match the Right Leader
Access the frameworks we’ve developed and proven in our work with our clients, and that top fractional leaders now use to build pipelines, win engagements, and deliver measurable results faster.
Step 3: Diagnose and Decide
Your fractional leader gets grounded in your market, customer, team, and constraints — then creates clarity around priorities, strategy, and what actually matters.
Step 4: Lead and Execute
Your fractional leader takes ownership, sets direction, and drives execution with accountability.

Let’s Connect!

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Looking for answers before leadership?

If you’re facing a high-stakes decision and need clarity before putting a leader in place, you may need consulting rather than fractional leadership.

That typically looks like:

  • Validating demand before a launch, expansion, or pivot
  • Exposing blind spots in your customer understanding
  • Pressure-testing positioning, messaging, or GTM strategy
  • Making sense of data without clear direction
  • …and more

Sometimes your marketing isn’t broken, you just need a clear-eyed third party to help you navigate chaos and make clear-eyed decisions.

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