It’s important to remember that Search Advertising doesn't work the same way for all businesses, because it's not a "one size fits all" solution. Wondering is Search Advertising is right for you? Start with this guide.Read More
Rajat Kapur, &Marketing’s Managing Director, will be presenting a virtual happy hour in partnership with FMI Emerge’s Virtual Happy Hour and Emerge Smarter sessions on Thursday, July 25th from 3:00-4:00 PM EST.
Before you go to market you need a plan, but what makes a plan effective instead of mediocre?Read More
In any good story, the hero NEVER acts out of their own volition. The reason why is that everyone instinctively knows the hero doesn’t make major life decisions unless someone or something challenges them. It’s like Newton’s First Law of Motion: a body at rest tends to remain at rest until an external force acts upon it.Read More
&Marketing is excited to announce that we are now offering managed email signatures for our partners who use Google GSuite (Gmail) for their organization’s email.Read More
Over a decade ago, I was writing a letter to someone and signed it “All my best.” When I asked someone to read what I wrote they asked me if I really wished this person the best. I most certainly did not wish this gentleman “All my best.” In fact, I did not wish him even a small portion of my best. Ever since then, I have tried to pay attention to how I start or close an email. 'Read More
&Marketing’s client partner is an IT company that specializes in the reduction of turnover and cost of hires for companies across industries. Their focus matching employees and employers for longstanding and profitable partnerships. The professional driver industry is rising steadily and rapidly in the USA, with 6% annual projected growth over the next five years, with companies facing challenges attracting and retaining qualified drivers. Through secondary market research strategies, &Marketing was able to provide a deep analysis of the sector to provide insight into this industry in order to empower this client with the data to obtain further funding to serve this sector.Read More
Our client partner is a rapidly growing organic snack foods company with distribution in several regional and national retailers, including nation-wide club stores. Their organic growth has been driven by high-quality, delicious products and a compelling and engaging origin story. As a result of their success, this small company needed to professionalize their marketing with a variety of skills, but faced a limited budget.Read More
The role of a Guide is an essential one in the hero’s (your customer’s) story. When facing external, internal, or philosophical and moral problems, heroes intuitively know they can’t fix these issues on their own. If they could, the problems wouldn’t exist in the first place.Read More
SharpSpring’s marketing automation platform has changed the dynamic in which businesses can interact with consumers, through a variety of automated marketing strategies. With a diverse set of tools, SharpSpring enables business owners to track, build, and maintain customer relationships through one platform. Still, nearly half of all companies do not use marketing automation, and are missing the opportunity to nurture leads into conversions.
&Marketing, along with SharpSpring, a leading provider of marketing automation, will host a live webinar demo of the SharpSpring automated marketing platform. The software demo livestream “What is Marketing Automation?” is scheduled for 2:00 PM on May 23rd.Read More
Marketing automation tools have revolutionized the marketing industry and caused marketing leaders to reconsider their marketing technology software. Despite the variety of tools available to the modern day Marketer, 27% of companies still feel like they are “new” to marketing automation.Read More
Often, the reason people hate their marketing is because of bad expectations.
&Marketing’s Chris “The Brain” was recently invited to speak at the Boone County Home and Business Expo in Lebanon, IN on Digital Marketing. The video and article is an excerpt of his opening talk on what marketing can and can’t do as a whole. It is an important concept for anyone to understand before they invest in marketing.Read More
When companies make themselves the hero instead of their customer, they create direct competition for the lead role in someone else’s story. Remember, none of us feel as motivated when we’re sidelined to supporting roles instead of starring. Let’s break down how you, as a brand, can take control over who your hero really is and how you can be the solution to their problem.Read More
According to a recently released infographic from CMO Council that was featured on MarketingProfs, more than 100 senior marketers (CMOs, SVPs of marketing, etc.) indicated that improving go-to-market processes and digital marketing capabilities are top priorities for 2019. According to the infographic, 40% of all respondents said that improving their go-to-market processes and digital marketing efforts were their top priority, and 33% said finding new sources of revenue and improving retention/monetization.Read More
Join &Marketing’s Managing Director, Rajat Kapur for a sales and marketing seminar focused on Growing Your Business in Chester County on May 16th at Align.Space in West ChesterRead More
Natural Products Expo West was held last month from March 5-9th in Anaheim, California. These few days were filled with education, exhibition, thought leadership, and networking from some of the rising stars and established names in the natural product industry. I attended this year to support existing client partners, scope out emerging trends, and learn more about this rapidly growing niche. Here are my 5 biggest takeaways from Natural Products Expo West.Read More
Chris “The Brain” Hoyt, COO of &Marketing, will be presenting at the “Business2Business Marketing and Networking Strategies Workshop & Luncheon” on Friday, April 12th, from 1PM-2PM at Boone County 4-H Fairgrounds in Lebanon, IN. Chris will be speaking about achieving your marketing goals through digital marketing strategies.Read More
Are you tracking the actions taken on your brand’s website? Google Analytics is a free tool that provides baseline metrics for your site and, when utilized correctly, can help you further determine how people interact with it. Through Google Analytics Goals, any organizations can set up customizable actions across a website. Setting up goals for the primary actions users will take on your site is pivotal for segmenting analytics data based on those actions, which gives you insight into what’s attracting and converting customers and what’s not.Read More
A popular sentiment in marketing today is, “stories sell.” But how? This directive is like the equivalent of a gym owner simply saying, “you should work out.”
Without the proper motivation, guidance, and game plan, most of us don’t know where to start with either of these. If you don’t have a trainer, an exercise plan, and a nutrition guide, you’re far less likely to succeed in your journey to fitness. The same goes with storytelling. We need a roadmap.Read More
Online marketing is still the wild west; the best thing you can do for your business is demand transparency and ownership of data.