Launch My Customer Advisory Council
Customer Advisory Councils can create formal and informal interactions of a company’s top customers or prospects to provide a platform for them to deliver open and honest feedback. &Marketing has extensive experience in creating, planning, and facilitating Customer Advisory Councils for small companies through global conglomerates in a variety of industries. The goal of this eBook is to provide a framework for companies considering launching their own Customer Advisory Council.
In this eBook, you will learn:
- Why a business needs a Customer Advisory Council
- Why your customers should participate (What’s in it for them?)
- Where to Start: How to launch a Customer Advisory Council, including the format, invite lists, and setting an intriguing agenda.
- How a successful Customer Advisory Council works: dos and don’ts