It's hard to believe that 2018 is almost coming to a close. Thanksgiving is an excellent time to reflect - ups and downs, adventures and surprises, challenges, and successes. This past year has taught us at &Marketing so much and we are full of gratitude.
A capacity crowd packed the auditorium of the Chester County Economic Development Council for the first-ever “Growing Your Business in Chester County” seminar, co-hosted by Ken Knickerbocker, the publisher of VISTA Today, and Rajat Kapur, the Managing Director of &Marketing.
Fact: 93% of marketing leaders are under pressure to deliver measurable marketing ROI. So, given that 2018 is almost over, it’s likely that you’re facing some tough questions. With less than two months left, it’s time to evaluate where you stand vs your 2018 goals and determine how you can finish strong. Of course, the next step is to set a plan to set your organization up for success in 2019.
As a business owner, you likely know that you need a website. But did you know that it’s the most important marketing tool you have? Your website is generally your digital business card. If you don’t have an effective website, you’re losing business. Plain and simple.
In a dynamic, complex business world, many leaders are asking how they can improve true customer intimacy and better understand where their industries are headed.
One excellent way to solve these issues is through a Customer Advisory Council.
Our client is an engineering consultancy with a vast portfolio of services that range from temporary contractor placement and recruitment to process implementation and one-off engineering projects.
&Marketing’s Managing Director, Rajat “Raj” Kapur recently sat down to chat on the Converge Coffee podcast (https://www.convergecoffee.co/). On this episode, Converge Coffee host Sean Sullivan and Raj discussed recent marketing trends and the start of &Marketing.
Join our own Rajat Kapur for a sales and marketing seminar focused on Growing Your Business in Chester County on November 1, 2018.
Our client partner is a distributor of industrial equipment with over 15 years of experience. Prior to engaging &Marketing, they rebranded and launched a new website. As a smaller company swimming in a sea of dominant, larger distributors, their differentiation was based on exceptional service and going above and beyond for their clients.
Our team is exceptionally and intentionally diverse, a talented group scattered throughout the country with, actually, very little in common on the surface. Scratch that surface, however, and you’ll immediately see that our team has been deliberately culled based on skill, yes, but also because we share core values.
As I reflect on this humbling experience after having worked with several clients over the past few months, I have come to recognize the huge generational divide the digital revolution has brought with it. Generations of marketers and business owners grew up without digital tools, and although strategic principles are timeless, so many elements have changed in the last 10-15 years. This younger generation only knows these digital tools and quite often, the two generations don’t speak the same language. Additionally, the digital marketing industry has successfully added a whole slew of terminology that makes things extremely difficult to understand.
With 500+ million global business users, LinkedIn has changed the landscape for personal and business communication. The old mentality used to be that LinkedIn’s use was limited to job seeking; However, in today’s reality, LinkedIn is one of the best ways to interact and share information with cross industry professionals. Still, scores of professionals don’t have profiles set up, and many existing profiles are substandard, missing out on an opportunity to portray a professional in the best possible light.
The US construction industry remains a highly competitive market, creating challenges for competing firms to differentiate themselves. Meanwhile, many of these companies don’t have the internal capacity to learn modern marketing well because of understaffing, lack of knowledge, and complex marketing jargon. On the bright side, over the past year, &Marketing has been able to support the acceleration of a rapidly growing construction firm through a combination of marketing strategy & execution by overcoming these challenges.
When facing an emergency, more and more people use online searches to find services for help. The digital landscape is filled with information, and business owners must have a compelling online presence to compete in today’s technology-driven world and ‘break through’ the clutter. Fortunately, &Marketing has experience in helping such a business as part of our ‘win-win’ model.
Whether you’re a consumer, a brand owner, or fall somewhere in between, chances are your inbox has been flooded over the last few weeks with emails about privacy updates and requests to confirm your subscriptions and placement on lists. This is all because of the GDPR (General Data Protection Regulation) that the EU rolled out as law of the land as of May 25th.
Here at &Marketing, we pride ourselves in supporting and honoring diversity in all its forms. Our biggest strength is that we embrace what makes each of our team members and clients different, using our backgrounds, culture, and work styles to bring out the best in ourselves and each other. We bring together a collection of individuals from various races, religions, sexual orientations, professional experiences, and personalities to channel their strengths and build them up, because we invest in who people are above all else.
Content marketing is everywhere. A quick google search leads to thousands of items hawked by hundreds of companies, each trying to outdo the other and gain that all-important conversion. In this world of abundant information, how can you rise above the fray? How can you convince a prospect that your product or service beats the others?
Ever feel a disconnect between the message you want to convey about your business and what you actually say?
At &Marketing, we understand that how you frame your message is key to how your clients—and prospects—see you. That’s why we’re proud to share this handy guide on uncovering and promoting your unique superpowers, written by our very own Chris “The Brain.” After reading, you’ll understand:
&Marketing’s Mascot & Mentor, Chris “The Brain” Hoyt is our guest poster this week, explaining how it’s impossible for a single person to be ‘expert’ in all the various marketing disciplines, and the need for focus and patience. In Chris’ role, he helps our team understand and activate specific marketing tactics for our clients.
The gig economy is gaining momentum as more and more successful and capable experts discover the joys of working in their workout clothes, and more and more companies see the benefits of hiring these pajama-clad professionals. Of course, this new economy is more than those working out of homes. You can find freelancers and contract employees filling nearly every role in every industry. Today’s worker bees are no longer anticipating a lifetime of working in one office, for one company. Instead, they’re expecting a diverse and varied career where they can hone their skills, choose their employers, and rise or fall on the waves of a meritocratic, assignment-based system.
Nearly every business has received a long, confusing invoice from their outsourced marketing firm full of fancy acronyms like X hours for CPC, Y billed for CPL, and Z costs of CPM. These well-meaning invoices often leave clients puzzled and wondering about the bottom line. How can they know what work was actually done, or how well it advanced their ultimate goal?
Even the best products and services in the world fail without good marketing. This is something that every organization knows in theory, but it doesn’t always play out in practice. After all, most businesses are not marketing experts, they are experts at their products and services—which is just how it should be. While some develop in-house capabilities, a growing list of companies rely on outsourced marketing providers to turn their success up a notch.
Clients want to know what they’re paying for; whether it be campaign performance analytics or how website traffic has increased after implementing an SEO strategy. Working with a transparent and flexible marketing firm saves time and money, allows you to keep up with rapidly changing buyers and technology, and provides access to a wide variety of industry experts at every stage of your company’s growth.
With team members and clients all over the world, conference calls are a vital part of life here at &Marketing. We’ve learned to love them—mostly thanks to developing systems to improve productivity and efficiency of these calls. Looking to craft conference calls people actually look forward to? Here’s how we do it.
Wherever you are in your growth journey—whether you are just getting started with marketing, or if you have an established team that needs specific support—we encourage you to consider &Marketing for your growth challenges. Let us help you navigate your challenges and prepare your organization for the future. With &Marketing, it’s us & you.