The role of a Guide is an essential one in the hero’s (your customer’s) story. When facing external, internal, or philosophical and moral problems, heroes intuitively know they can’t fix these issues on their own. If they could, the problems wouldn’t exist in the first place.
SharpSpring’s marketing automation platform has changed the dynamic in which businesses can interact with consumers, through a variety of automated marketing strategies. With a diverse set of tools, SharpSpring enables business owners to track, build, and maintain customer relationships through one platform. Still, nearly half of all companies do not use marketing automation, and are missing the opportunity to nurture leads into conversions.
&Marketing, along with SharpSpring, a leading provider of marketing automation, will host a live webinar demo of the SharpSpring automated marketing platform. The software demo livestream “What is Marketing Automation?” is scheduled for 2:00 PM on May 23rd.
Marketing automation tools have revolutionized the marketing industry and caused marketing leaders to reconsider their marketing technology software. Despite the variety of tools available to the modern day Marketer, 27% of companies still feel like they are “new” to marketing automation.
Often, the reason people hate their marketing is because of bad expectations.
&Marketing’s Chris “The Brain” was recently invited to speak at the Boone County Home and Business Expo in Lebanon, IN on Digital Marketing. The video and article is an excerpt of his opening talk on what marketing can and can’t do as a whole. It is an important concept for anyone to understand before they invest in marketing.
When companies make themselves the hero instead of their customer, they create direct competition for the lead role in someone else’s story. Remember, none of us feel as motivated when we’re sidelined to supporting roles instead of starring. Let’s break down how you, as a brand, can take control over who your hero really is and how you can be the solution to their problem.
According to a recently released infographic from CMO Council that was featured on MarketingProfs, more than 100 senior marketers (CMOs, SVPs of marketing, etc.) indicated that improving go-to-market processes and digital marketing capabilities are top priorities for 2019. According to the infographic, 40% of all respondents said that improving their go-to-market processes and digital marketing efforts were their top priority, and 33% said finding new sources of revenue and improving retention/monetization.
Join &Marketing’s Managing Director, Rajat Kapur for a sales and marketing seminar focused on Growing Your Business in Chester County on May 16th at Align.Space in West Chester
Natural Products Expo West was held last month from March 5-9th in Anaheim, California. These few days were filled with education, exhibition, thought leadership, and networking from some of the rising stars and established names in the natural product industry. I attended this year to support existing client partners, scope out emerging trends, and learn more about this rapidly growing niche. Here are my 5 biggest takeaways from Natural Products Expo West.
Chris “The Brain” Hoyt, COO of &Marketing, will be presenting at the “Business2Business Marketing and Networking Strategies Workshop & Luncheon” on Friday, April 12th, from 1PM-2PM at Boone County 4-H Fairgrounds in Lebanon, IN. Chris will be speaking about achieving your marketing goals through digital marketing strategies.
Are you tracking the actions taken on your brand’s website? Google Analytics is a free tool that provides baseline metrics for your site and, when utilized correctly, can help you further determine how people interact with it. Through Google Analytics Goals, any organizations can set up customizable actions across a website. Setting up goals for the primary actions users will take on your site is pivotal for segmenting analytics data based on those actions, which gives you insight into what’s attracting and converting customers and what’s not.
A popular sentiment in marketing today is, “stories sell.” But how? This directive is like the equivalent of a gym owner simply saying, “you should work out.”
Without the proper motivation, guidance, and game plan, most of us don’t know where to start with either of these. If you don’t have a trainer, an exercise plan, and a nutrition guide, you’re far less likely to succeed in your journey to fitness. The same goes with storytelling. We need a roadmap.
Online marketing is still the wild west; the best thing you can do for your business is demand transparency and ownership of data.
For some odd reason, many Marketers tend to frown on Email marketing. Sure, it’s not as glitzy as some of the other tactics available to the modern day marketer, but what may shock some, email marketing is (still) the most effective tool a Marketer can use. The issue is, many people don’t know how to use it correctly. When done correctly, email marketing yields an amazing ROI and helps build a long-lasting customer relationship.
When we think of influencer marketing, large established brands collaborating with high-profile macro-influencers often come to mind. But how does influencing work for the rest of us? Roughly 30 million small businesses make up 99% of the total firms in the US. These businesses don’t have celebrity endorsement-sized budgets! Should the small players still engage in the game of influencer marketing?
&Marketing’s client partner, Gray Falkon (www.grayfalkon.com) is an expert in combating third-party sellers on Amazon and has a mission to share their expertise with companies that would most benefit from learning about gray market anti-counterfeiting best practices. Gray Falkon's approach helps brands of all sizes reduce unauthorized resellers on platforms like Amazon by as much as 50% in just a couple of weeks. They focus on targeting gray market products and unauthorized third-party sellers.
Gray Falkon needed to build awareness to drive awareness and leads, so they turned to &Marketing to assist with the creation and distribution of new branded content to get their services known by the decision makers who matter.
Managing Director Rajat “Raj” Kapur reflects on the journey of &Marketing, including entrepreneurial lessons learned, positive and negative interactions with clients, creating a culture with a remote and multigenerational workforce, and changing digital landscape.
We asked our team members to share the quotes that light their internal fires and keep them striving to be their best selves at work, at home, and in their communities. Here’s what they said.
Joe’s Next Door (https://joesnextdoor.com/) is a gourmet sandwich restaurant located in downtown Carmel, IN. Their delicious, award-winning sandwiches drew the crowds in but they were losing business due to the delay in prep time, which turned off midday patrons who need to grab lunch in a hurry. To overcome this issue of speed, they needed an easy system for customers to order ahead online so they can “pick-up and go.” They turned to &Marketing to help design their eCommerce site and integrate it with their kitchen to create a seamless lunchtime experience for both the hardworking staff and their hungry customers.
Google (and I guess Bing) make it easy to setup and run paid search campaigns, often times people think if you build your paid search account and campaigns, the money will come...without maintaining and monitoring the field. Unfortunately, that’s just not the way the world works.
At &Marketing we have gained a wealth of knowledge In our collective experience developing and facilitating Customer Advisory Councils with executives across industries. With the right approach, a well-executed Advisory Council infuses unparalleled insights into a company’s culture and improves personal relationships and intimacy. Below is a list of ‘dos and don’ts’ we have assembled to help guide your future Customer Advisory endeavors.
Join our own Managing Director, Rajat Kapur for a sales and marketing seminar focused on Growing Your Business in Chester County on January 10, 2019
It's hard to believe that 2018 is almost coming to a close. Thanksgiving is an excellent time to reflect - ups and downs, adventures and surprises, challenges, and successes. This past year has taught us at &Marketing so much and we are full of gratitude.
A capacity crowd packed the auditorium of the Chester County Economic Development Council for the first-ever “Growing Your Business in Chester County” seminar, co-hosted by Ken Knickerbocker, the publisher of VISTA Today, and Rajat Kapur, the Managing Director of &Marketing.
Fact: 93% of marketing leaders are under pressure to deliver measurable marketing ROI. So, given that 2018 is almost over, it’s likely that you’re facing some tough questions. With less than two months left, it’s time to evaluate where you stand vs your 2018 goals and determine how you can finish strong. Of course, the next step is to set a plan to set your organization up for success in 2019.
As a business owner, you likely know that you need a website. But did you know that it’s the most important marketing tool you have? Your website is generally your digital business card. If you don’t have an effective website, you’re losing business. Plain and simple.
In a dynamic, complex business world, many leaders are asking how they can improve true customer intimacy and better understand where their industries are headed.
One excellent way to solve these issues is through a Customer Advisory Council.
Our client is an engineering consultancy with a vast portfolio of services that range from temporary contractor placement and recruitment to process implementation and one-off engineering projects.
&Marketing’s Managing Director, Rajat “Raj” Kapur recently sat down to chat on the Converge Coffee podcast (https://www.convergecoffee.co/). On this episode, Converge Coffee host Sean Sullivan and Raj discussed recent marketing trends and the start of &Marketing.
Join our own Rajat Kapur for a sales and marketing seminar focused on Growing Your Business in Chester County on November 1, 2018.