GET STARTED

Let’s Connect!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Name*
I'm interested in:*

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Feeling Stuck on an Island as a Fractional Marketing Leader?

Meet FUEL — the Fractional, Unified, Evolving Leaders community.

The only place where marketing leaders master AI, frameworks, and growth together.

You Don’t Have to Do This Alone.

Being a fractional marketing leader can be isolating. You’re juggling clients, proposals, and delivery—and somehow, you’re also supposed to be your own marketing department. That’s not even mentioning the fact that everyone with a laptop, a Canva subscription, and a few ChatGPT prompts is now suddenly calling themselves a Fractional C-Suite leader on LinkedIn.

That’s why we built FUEL: a proving ground for CMOs, Directors, and specialists who want to stay relevant, connected, and continually evolving in an AI-driven world.

The FUEL Solution: A Community Designed for What’s Next

At &Marketing, we’ve reimagined what community actually means for marketing professionals. FUEL brings together ambitious, growth-minded leaders in a supportive, structured environment built to:

Accelerate Innovation
Adopt AI and automation tools faster (and smarter) with ongoing training and guided implementation.
Strengthen Your Practice
Access frameworks that help you build pipelines, improve delivery, and win longer-term engagements.
Connect With Peers Who Get It
Collaborate with other fractional CMOs, Directors, and marketing experts who are equally committed to excellence.
Keep Evolving
Stay ahead with new playbooks, workshops, and frameworks that keep your skills and your business growing.

Who Should Join

FUEL is for marketing leaders who are:

  • Ready to evolve beyond one-off projects and random LinkedIn leads.
  • Curious about how AI can make their work smarter and more strategic.
  • Serious about professional growth, but done with going it alone.

If you’re a proven marketing leader who wants to keep pushing your edge, this is your next move.

Why Be Part of FUEL?

Skip the Guesswork
Access the same AI tools and frameworks used by leading marketing teams without spending months figuring them out on your own.
Get Opportunities That Actually Fit
Our Core members get access to vetted client engagements and collaboration opportunities.
Join A Professional Network That Raises the Bar
Surround yourself with peers who care about the craft more than just the hustle.
Receive Ongoing Growth and Support
From proposal bootcamps to AI masterclasses, FUEL helps you continuously level up your business, your leadership, and your results.

Exclusive FUEL Core Member Benefits

Peer Learning Circles
Small group sessions focused on solving real challenges in client delivery, sales, and leadership.
Monthly Virtual Meetups
Connect and collaborate with other experienced marketing professionals.
Resource Library
Frameworks, templates, and guides to streamline your fractional business.
Expert-Led Sessions
Practical AI and strategy training with seasoned marketing leaders.
Access to Opportunities
Visibility into client and project leads across the FUEL network.

Looking for a lighter way to get involved? Our “Discovery” tier includes access to community discussions, quarterly sessions, and our monthly newsletter – perfect for staying connected while you explore everything FUEL offers.

Hear From Our fCMO Community Members

“I’ve worked with &Marketing for a little over a year. The team there is super knowledgeable and helpful and they’ve created a community of dedicated fractional chief marketing officers (fCMOs) who are working across a myriad of client engagements. Both B2B and B2C companies leverage the team &Marketing covering a myriad of industries – everything from flooring to roofers and mining to aerospace. One of the things that makes &Marketing special is that they don’t just play matchmaker between client companies and the right fCMO. They also invest in ongoing education for their fCMOs to make sure they all stay at the top of their game. They’re a great team and I’m happy I found them!”
Bruce M.
“The team at &Marketing not only identifies the type of assignments that seasoned CMOs want to pursue, but they are also a very strong and reliable partner every step of the way through to the completion of the engagement. It has been refreshing to align with a team with the expertise, consistency, and positive attitudes as at &Marketing. The work is always challenging as a fCMO, but having them and the community of fCMOs behind me makes a world of difference.”
Bruce H.
“Being part of &Marketing has been awesome. I’ve been in the community long enough now that I feel like I’m really starting to get to know the other members. The monthly community calls have become a wonderful opportunity for catching up, connecting, and meeting newer members. It feels good to be part of such a friendly and supportive group of other fCMOs, and it’s great to have a go-to curated network of vetted people for recommendations.”
Jennifer Q.
“I’d spent my entire career in corporate marketing, setting strategy, leading teams, building brands, generating leads, supporting sales and improving customer experiences.  But I couldn’t shake the idea that there are many companies out there that have finite resources but still need strategic, practical and tactical marketing leadership on an interim basis.  That’s where Raj Kapur and &Marketing comes in.  Raj and team clearly have their finger on the pulse of the need and opportunity and how a strong stable of fractional marketing leaders can help smaller but growing companies go from good to great. I’ve been a member of the team of marketers for the past year, participated in a number of opportunities and found the processes, thinking and support offered by Raj and team to be very customer-centric…for the client customer and the fractional CMO customer. “
Ron W.
Working as a fractional CMO can be both energizing and isolating. Many of us are more interested in doing great work for our clients than focusing on business development. I think of &Marketing like a business development team integrated into my organization, always working in the background to bring me more opportunities. Plus, having access to the &Marketing fCMO network is the icing on the cake. I have a group I can tap into whenever I need an outside perspective.
Tracy S.
“&Marketing is a great partner, especially if you are new to fractional marketing. Raj and team have a great process in place to ensure the pipeline is full of prospective clients and guide you through the proposal process. Additionally, &Marketing invests in their bench through educational and peer sharing monthly meetings.”
Andrea G.
The variety and range of resources &Marketing provides its roster of fractional CMOs helps me stay ahead of the game and informed of the forces currently shaping the world of marketing. What really sets &Marketing apart, though, is the community they’ve built. I’m connected with a network of exceptional marketing leaders, each bringing their own expertise to the table – from performance marketing and demand generation to brand development and product lifecycle management. Looking ahead, I’m excited to see how &Marketing will continue to innovate and support fractional CMOs like me.
Shawna M.

Your Pathway to Membership

STEP ONE:

Tell us what makes you a standout marketing leader.

STEP TWO:

We’ll connect to discuss your goals and fit within the FUEL community.

STEP THREE:

Join our ranks and start your next chapter as a FUEL member.

Who We Are

We’re not a matchmaking service or a generic networking group. FUEL, powered by &Marketing, connects top-tier marketing leaders with the education, frameworks, and peers that make growth sustainable. You stay independent, but you’ll never be on your own.

When &Marketing’s founder, Rajat Kapur, left the corporate grind to build his fractional practice, he saw firsthand how lonely and unpredictable it could be. So he built what he wished existed: a community that blends strategy, support, and structure for marketing leaders who want to keep evolving.

Now, that community has grown into FUEL – the Fractional, Unified, Evolving Leaders network, powered by AI, collaboration, and shared excellence.

&Marketing Core Values

At &Marketing, we live by values that uphold creativity, integrity, and collaboration. These principles guide us in delivering exceptional marketing leadership to every client we serve.

Integrity & Transparency

At &Marketing, we operate on a bedrock of professional integrity and transparency. This means we demonstrate honesty and ethics in all interactions, without exception. Beyond the basic definition of integrity, this also means that we are transparent with information, recommendations, and decisions, even when it’s difficult or uncomfortable.

Helpful

We operate with a “help first” mentality; providing genuine assistance to everyone around us even if it is not explicitly “our job.” This applies to everyone we interact with – our internal team, prospects, clients, and partners. This means sometimes we put our short-term self-interest behind others because we believe trust and strong relationships foster a mindset of abundance.

Invested

We are committed to winning and getting the job done right – for ourselves, each other, and most importantly, our clients. We often behave “as if it was our money” to express genuine care for how we represent ourselves. This means we commit to outstanding work that is not always neatly packaged into a normal work week. It reflects our willingness to achieve breakthrough results.

Innovative

Our industry is changing rapidly, and we must constantly stay ahead or risk being left behind. Encouraging curiosity and experimentation fosters an environment where bold ideas and inventive solutions can thrive without fear of failure. We often say that “if we are not failing at all, we’re not trying hard enough.”

Frequently Asked Questions

What qualifications do I need to join as a Fractional CMO?
To join as a Fractional CMO at &Marketing, you should have at least 15 years of progressive marketing experience with a digital-first approach and a leadership role. Additionally, having experience in a consulting, agency, or advisory capacity is crucial, providing you with an external perspective on managing client relationships.
How does &Marketing support its Fractional CMOs?
&Marketing supports its Fractional CMOs by providing a robust platform that includes exclusive access to leads and business opportunities, expert coaching, and essential resources. fCMOs also benefit from training and guidance through interviews, proposals, and engagements, fostering a community that enhances unity, support, and professional growth.
What types of companies will I work with as a Fractional CMO?
Our community serves a diverse range of clients from startups to established enterprises, spanning multiple sectors to match your expertise and interests.

Your Pathway to Membership

STEP ONE:
Application Submission

Tell us what makes you a standout CMO.

STEP TWO:
Personal Interview

Let’s chat about how you align with our values and goals.

STEP THREE:
Evaluation Trial

Explore our community.

STEP FOUR:
Full Membership

Join our ranks!

Ready to Join Our Ranks?

Ready to connect with other serious marketing leaders? Submit your application or reach out to learn more about becoming part of FUEL.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Name*
What is your current role?**