
Sydney Thomas | Marketing Director
Business Intelligence & Analytics
Marketing Director Sydney Thomas helps clients create, implement, and optimize campaigns in their Google Ads and Microsoft Advertising accounts. While ensuring that clients are getting the most out of their pay-per-click accounts, she also supports creating websites to improve SEO and supports paid social network advertising on Facebook and LinkedIn.
With over 9 years of experience managing large advertising accounts, Sydney brings a wealth of knowledge in online marketing and analytics. Sydney graduated from Indiana University, Bloomington with a Bachelor of Arts, and then acquired multiple teaching credentials before moving into the marketing field.
&’S INSIGHTS
Recent Articles by Sydney
5 Reasons Your Company Doesn’t Show Up on Google
Having a strong online presence has become a crucial part...
Discover the Enormous Value of Repetition in Advertising and Marketing
One of the most powerful tools in advertising and...
How to Calculate ROAS to Support Your Business Analytics Strategy
Advertising campaigns cost money, and many companies need...
Should You Turn Off Digital Advertising During Economic Uncertainty?
When the economy takes a turn for the worse, it seems like...
3 Ways Business Intelligence Strategy Influences Business Success
Big data is hard to collect, organize, and view at scale,...
Calculating and Allocating a Marketing Budget Made Easy
Marketing budgets vary drastically by industry and there’s...
Webinar: 2023 Planning: How to Navigate Uncertainty and Plan for Growth
Is your business set up to sink or swim in 2023? We’re all...
SEO for Beginners: 5 Quick and Easy Tips for SEO Success
Whether your brand markets to products, services, &...
How To Implement an Effective Paid Search Strategy
We’ve all seen paid search results, more than likely every...
CMOs: What Kind of Conductor Are You – Jazz, Classical or Both?
This post was originally published at...
Webinar: How to Steal Your Competitors’ Online Share and Grow Your Digital Presence (Without Blowing Your Budget on Ads)
You can steal your competitor’s online traffic without...
How To Measure Content Marketing ROI (Return On Investment)
The targeting, planning, and tracking of content marketing...
When is the Best Day to Post on LinkedIn?
For most companies, LinkedIn is the most important social...
Want to Become a Smarter Marketer? Try These Three Analytics & Business Intelligence Tools
Now more than ever, marketers have a wealth of tools and...
What is SEO? Search Engine Optimization Made Easy
When you first start to think about dipping your toes into...