Paul Ferguson | Marketing Director
Business Intelligence & Analytics
Marketing Director Paul Ferguson helps clients develop fully integrated marketing solutions that make impressions and drive results. Whether it be design-oriented campaigns or digital market execution, Paul skillfully creates strategies to effectively reach client’s desired audiences.
With over 14 years of B2B Marketing experience for companies ranging from $12 million to $350 million in yearly revenue, he is uniquely qualified to develop innovative solutions that generate awareness and ROI. Paul graduated from La Salle University with a Bachelor of Arts in Communication and a double minor in Marketing and Business Administration.
Recent Articles by Paul
How to Calculate ROAS to Support Your Business Analytics Strategy
Advertising campaigns cost money, and many companies need...
Should You Turn Off Digital Advertising During Economic Uncertainty?
When the economy takes a turn for the worse, it seems like...
3 Ways Business Intelligence Strategy Influences Business Success
Big data is hard to collect, organize, and view at scale,...