Fritz is a Marketing, Operations and Sales Leader with 20 years of proven B2B and B2BC experience at GE, driving company, customer and personal growth. His approach is guided by three interconnected principals; Challenge, Responsibility and Accountability. He focuses on clear deliverables; On Time, Complete, With Excellence. Fritz is passionate about winning with integrity and optimizing operations to deliver with simplicity without sacrificing expectations. He’s equally motivated to guide and support teams so they realize their untapped potential.
As the Director of Marketing Operations at GE Appliances, Fritz led and optimized commercial New Product Introduction toll gates for all major launches across all product verticals.
As the Director of Marketing Strategy leading Differential Value Proposition(DVP) for GE Corporate, Fritz drove the socialization, training and implementation of DVP across 20+ GE P&L business segments globally, engaging with hundreds of customers.
His area’s of expertise include;
New Product Introduction Leadership | Marketing Operations Leadership | Sales Leadership | Process Optimization | Budget Ownership | Team Building | Talent Development | Differential Value Creation | Strategic Negotiation
Fritz is originally from CT and has lived throughout the country. He and his family currently live in Louisville, KY where he enjoys supporting his boys’ passions and spending time out in the abundant natural wonders of KY.