Eric Luftig

Eric is a dynamic, passionate, and results-oriented senior executive with 25 years of demonstrated global, cross-functional leadership across operational and commercial functional areas. His experience ranges from working at large scale Fortune 50 public companies to smaller mid-cap, privately owned businesses — all of which helped shape his understanding of how to build customer-centric teams to best support growth. As a certified GE Master Black Belt, he combines his strong technical and analytical skills with solid business process capabilities. Eric has a genuine passion for customers, employees, and the community, with an inclusive leadership style that energizes and motivates teams to win.

Currently, Eric is a member of the CMO Club, Manufacturers Alliance for Productivity and Innovation Marketing Council, and serves as an advisor on the CMO Council North America Advisory Board. He has been published throughout the years and has been a guest speaker to various organizations on topics such as the importance of supporting STEM education, marketing organizational development, and customer training best practices. Most recently Eric was a guest lecturer at the Dyer Center for Innovation and Entrepreneurship at Lafayette College and a panelist for the Pennsylvania Department of Education’s annual SAS conference.

Eric graduated with Honors with a B.S. in Chemical Engineering from the University of Massachusetts, Amherst, and is a devout supporter of the University of Massachusetts academic and athletic programs. He was recently named to the 2020 UMass Amherst Fan Council, a group formed to help guide marketing decisions to further enable fan engagement.