Getting an interview request can be exciting, especially if you’re an up-and-coming brand trying to build exposure. When the invite comes in, you feel like you’ve finally caught that big break and your hard work has generated some much-deserved interest. All press is good press, right? Wrong. Not all media should be treated equally, because not all media will be right for your brand.Read More
Rajat Kapur, &Marketing’s Managing Director, will be presenting a virtual happy hour in partnership with FMI Emerge’s Virtual Happy Hour and Emerge Smarter sessions on Thursday, July 25th from 3:00-4:00 PM EST.
Before you go to market you need a plan, but what makes a plan effective instead of mediocre?Read More
In any good story, the hero NEVER acts out of their own volition. The reason why is that everyone instinctively knows the hero doesn’t make major life decisions unless someone or something challenges them. It’s like Newton’s First Law of Motion: a body at rest tends to remain at rest until an external force acts upon it.Read More
&Marketing’s client partner is an IT company that specializes in the reduction of turnover and cost of hires for companies across industries. Their focus matching employees and employers for longstanding and profitable partnerships. The professional driver industry is rising steadily and rapidly in the USA, with 6% annual projected growth over the next five years, with companies facing challenges attracting and retaining qualified drivers. Through secondary market research strategies, &Marketing was able to provide a deep analysis of the sector to provide insight into this industry in order to empower this client with the data to obtain further funding to serve this sector.Read More
Our client partner is a rapidly growing organic snack foods company with distribution in several regional and national retailers, including nation-wide club stores. Their organic growth has been driven by high-quality, delicious products and a compelling and engaging origin story. As a result of their success, this small company needed to professionalize their marketing with a variety of skills, but faced a limited budget.Read More
The role of a Guide is an essential one in the hero’s (your customer’s) story. When facing external, internal, or philosophical and moral problems, heroes intuitively know they can’t fix these issues on their own. If they could, the problems wouldn’t exist in the first place.Read More
&Marketing, along with SharpSpring, a leading provider of marketing automation, will host a live webinar demo of the SharpSpring automated marketing platform. The software demo livestream “What is Marketing Automation?” is scheduled for 2:00 PM on May 23rd.Read More
Marketing automation tools have revolutionized the marketing industry and caused marketing leaders to reconsider their marketing technology software. Despite the variety of tools available to the modern day Marketer, 27% of companies still feel like they are “new” to marketing automation.Read More
Often, the reason people hate their marketing is because of bad expectations.
&Marketing’s Chris “The Brain” was recently invited to speak at the Boone County Home and Business Expo in Lebanon, IN on Digital Marketing. The video and article is an excerpt of his opening talk on what marketing can and can’t do as a whole. It is an important concept for anyone to understand before they invest in marketing.Read More
When companies make themselves the hero instead of their customer, they create direct competition for the lead role in someone else’s story. Remember, none of us feel as motivated when we’re sidelined to supporting roles instead of starring. Let’s break down how you, as a brand, can take control over who your hero really is and how you can be the solution to their problem.Read More
According to a recently released infographic from CMO Council that was featured on MarketingProfs, more than 100 senior marketers (CMOs, SVPs of marketing, etc.) indicated that improving go-to-market processes and digital marketing capabilities are top priorities for 2019. According to the infographic, 40% of all respondents said that improving their go-to-market processes and digital marketing efforts were their top priority, and 33% said finding new sources of revenue and improving retention/monetization.Read More
Join &Marketing’s Managing Director, Rajat Kapur for a sales and marketing seminar focused on Growing Your Business in Chester County on May 16th at Align.Space in West ChesterRead More
Natural Products Expo West was held last month from March 5-9th in Anaheim, California. These few days were filled with education, exhibition, thought leadership, and networking from some of the rising stars and established names in the natural product industry. I attended this year to support existing client partners, scope out emerging trends, and learn more about this rapidly growing niche. Here are my 5 biggest takeaways from Natural Products Expo West.Read More
Are you tracking the actions taken on your brand’s website? Google Analytics is a free tool that provides baseline metrics for your site and, when utilized correctly, can help you further determine how people interact with it. Through Google Analytics Goals, any organizations can set up customizable actions across a website. Setting up goals for the primary actions users will take on your site is pivotal for segmenting analytics data based on those actions, which gives you insight into what’s attracting and converting customers and what’s not.Read More
A popular sentiment in marketing today is, “stories sell.” But how? This directive is like the equivalent of a gym owner simply saying, “you should work out.”
Without the proper motivation, guidance, and game plan, most of us don’t know where to start with either of these. If you don’t have a trainer, an exercise plan, and a nutrition guide, you’re far less likely to succeed in your journey to fitness. The same goes with storytelling. We need a roadmap.Read More
&Marketing’s client partner, Gray Falkon (www.grayfalkon.com) is an expert in combating third-party sellers on Amazon and has a mission to share their expertise with companies that would most benefit from learning about gray market anti-counterfeiting best practices. Gray Falkon's approach helps brands of all sizes reduce unauthorized resellers on platforms like Amazon by as much as 50% in just a couple of weeks. They focus on targeting gray market products and unauthorized third-party sellers.
Gray Falkon needed to build awareness to drive awareness and leads, so they turned to &Marketing to assist with the creation and distribution of new branded content to get their services known by the decision makers who matter.Read More
Joe’s Next Door (https://joesnextdoor.com/) is a gourmet sandwich restaurant located in downtown Carmel, IN. Their delicious, award-winning sandwiches drew the crowds in but they were losing business due to the delay in prep time, which turned off midday patrons who need to grab lunch in a hurry. To overcome this issue of speed, they needed an easy system for customers to order ahead online so they can “pick-up and go.” They turned to &Marketing to help design their eCommerce site and integrate it with their kitchen to create a seamless lunchtime experience for both the hardworking staff and their hungry customers.Read More
Google (and I guess Bing) make it easy to setup and run paid search campaigns, often times people think if you build your paid search account and campaigns, the money will come...without maintaining and monitoring the field. Unfortunately, that’s just not the way the world works.Read More
Join our own Managing Director, Rajat Kapur for a sales and marketing seminar focused on Growing Your Business in Chester County on January 10, 2019Read More
Fact: 93% of marketing leaders are under pressure to deliver measurable marketing ROI. So, given that 2018 is almost over, it’s likely that you’re facing some tough questions. With less than two months left, it’s time to evaluate where you stand vs your 2018 goals and determine how you can finish strong. Of course, the next step is to set a plan to set your organization up for success in 2019.Read More