Posts tagged marketing strategy
Point of View: What are Marketing Leaders’ Top Priorities for 2019?
Point of View: What are Marketing Leaders’ Top Priorities for 2019?

According to a recently released infographic from CMO Council that was featured on MarketingProfs, more than 100 senior marketers (CMOs, SVPs of marketing, etc.) indicated that improving go-to-market processes and digital marketing capabilities are top priorities for 2019. According to the infographic, 40% of all respondents said that improving their go-to-market processes and digital marketing efforts were their top priority, and 33% said finding new sources of revenue and improving retention/monetization.

Read More
InsightsPaul Fergusonmarketing strategy
What We Learned From attending Natural Products Expo West
What We Learned From attending Natural Products Expo West

Natural Products Expo West was held last month from March 5-9th in Anaheim, California. These few days were filled with education, exhibition, thought leadership, and networking from some of the rising stars and established names in the natural product industry. I attended this year to support existing client partners, scope out emerging trends, and learn more about this rapidly growing niche. Here are my 5 biggest takeaways from Natural Products Expo West.

Read More
Insights, EventsRajat Kapurmarketing strategy, marketing creative
Understanding and Utilizing Google Analytics Goals
Understanding and Utilizing Google Analytics Goals

Are you tracking the actions taken on your brand’s website? Google Analytics is a free tool that provides baseline metrics for your site and, when utilized correctly, can help you further determine how people interact with it. Through Google Analytics Goals, any organizations can set up customizable actions across a website. Setting up goals for the primary actions users will take on your site is pivotal for segmenting analytics data based on those actions, which gives you insight into what’s attracting and converting customers and what’s not.

Read More
InsightsDexter Burgessmarketing strategy, marketing execution, digital marketing, marketing automation
Tale as Old as Time: Why Story Should Matter to Your Business
Tale as Old as Time: Why Story Should Matter to Your Business

A popular sentiment in marketing today is, “stories sell.” But how? This directive is like the equivalent of a gym owner simply saying, “you should work out.”

Without the proper motivation, guidance, and game plan, most of us don’t know where to start with either of these. If you don’t have a trainer, an exercise plan, and a nutrition guide, you’re far less likely to succeed in your journey to fitness. The same goes with storytelling. We need a roadmap.

Read More
InsightsMatt Vincentmarketing creative, marketing strategy
Case Study: Lead Generation, Inside Sales, and e-Book in Booming e-Commerce Industry
Case Study: Lead Generation, Inside Sales, and e-Book in Booming e-Commerce Industry

&Marketing’s client partner, Gray Falkon (www.grayfalkon.com) is an expert in combating third-party sellers on Amazon and has a mission to share their expertise with companies that would most benefit from learning about gray market anti-counterfeiting best practices. Gray Falkon's approach helps brands of all sizes reduce unauthorized resellers on platforms like Amazon by as much as 50% in just a couple of weeks. They focus on targeting gray market products and unauthorized third-party sellers.

Gray Falkon needed to build awareness to drive awareness and leads,  so they turned to &Marketing to assist with the creation and distribution of new branded content to get their services known by the decision makers who matter.

Read More
Case StudyAnd Marketingdigital marketing, marketing strategy, marketing creative, sales program
Case Study: Integrating eCommerce to Grow Revenue
Case Study: Integrating eCommerce to Grow Revenue

Joe’s Next Door (https://joesnextdoor.com/) is a gourmet sandwich restaurant located in downtown Carmel, IN. Their delicious, award-winning sandwiches drew the crowds in but they were losing business due to the delay in prep time, which turned off midday patrons who need to grab lunch in a hurry.  To overcome this issue of speed, they needed an easy system for customers to order ahead online so they can “pick-up and go.” They turned to &Marketing to help design their eCommerce site and integrate it with their kitchen to create a seamless lunchtime experience for both  the hardworking staff and their hungry customers.

Read More
Case StudyChris The Braindigital marketing, marketing execution, marketing strategy
Three Ways to Monitor & Maintain Your Paid Search Account for Maximum Results
Three Ways to Monitor & Maintain Your Paid Search Account for Maximum Results

Google (and I guess Bing) make it easy to setup and run paid search campaigns, often times people think if you build your paid search account and campaigns, the money will come...without maintaining and monitoring the field. Unfortunately, that’s just not the way the world works.

Read More
InsightsPaul Fergusonmarketing strategy, marketing execution, digital marketing, paid search advertising, PPC, Google Ads
Putting 2018 in the Books and Setting the Foundation for Your 2019 Marketing Strategy
Putting 2018 in the Books and Setting the Foundation for Your 2019 Marketing Strategy

Fact: 93% of marketing leaders are under pressure to deliver measurable marketing ROI.  So, given that 2018 is almost over, it’s likely that you’re facing some tough questions.  With less than two months left, it’s time to evaluate where you stand vs your 2018 goals and determine how you can finish strong. Of course, the next step is to set a plan to set your organization up for success in 2019.

Read More
InsightsRajat Kapurmarketing strategy, digital marketing
How Paper Clip Campaigns Help You Grow Your Business
How Paper Clip Campaigns Help You Grow Your Business

As I reflect on this humbling experience after having worked with several clients over the past few months, I have come to recognize the huge generational divide the digital revolution has brought with it.  Generations of marketers and business owners grew up without digital tools, and although strategic principles are timeless, so many elements have changed in the last 10-15 years. This younger generation only knows these digital tools and quite often, the two generations don’t speak the same language. Additionally, the digital marketing industry has successfully added a whole slew of terminology that makes things extremely difficult to understand.

Read More
InsightsTracey Colladigital marketing, marketing strategy, marketing execution
Case Study: Manufacturing Company
Case Study: Manufacturing Company

The US construction industry remains a highly competitive market, creating challenges for competing firms to differentiate themselves. Meanwhile, many of these companies don’t have the internal capacity to learn modern marketing well because of understaffing, lack of knowledge, and complex marketing jargon. On the bright side, over the past year, &Marketing has been able to support the acceleration of a rapidly growing construction firm through a combination of marketing strategy & execution by overcoming these challenges.

Read More
Case StudyDexter Burgessmarketing strategy, marketing execution, marketing creative, digital marketing, social media marketing, industrial-safety
Case Study: Services Franchise
Case Study: Services Franchise

When facing an emergency, more and more people use online searches to find services for help. The digital landscape is filled with information, and business owners must have a compelling online presence to compete in today’s technology-driven world and ‘break through’ the clutter.  Fortunately, &Marketing has experience in helping such a business as part of our ‘win-win’ model.

Read More
Case StudyDexter Burgessdigital marketing, social media marketing, marketing strategy, marketing execution