Posts in Insights
Email Marketing: Are You Asking Yourself These Questions?

For some odd reason, many Marketers tend to frown on Email marketing. Sure, it’s not as glitzy as some of the other tactics available to the modern day marketer, but what may shock some, email marketing is (still) the most effective tool a Marketer can use.  The issue is, many people don’t know how to use it correctly. When done correctly, email marketing yields an amazing ROI and helps build a long-lasting customer relationship.

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6 Influencer Marketing Tips for Small Businesses

When we think of influencer marketing, large established brands collaborating with high-profile macro-influencers often come to mind. But how does influencing work for the rest of us? Roughly 30 million small businesses make up 99% of the total firms in the US.  These businesses don’t have celebrity endorsement-sized budgets!  Should the small players still engage in the game of influencer marketing?

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Three Ways to Monitor & Maintain Your Paid Search Account for Maximum Results

Google (and I guess Bing) make it easy to setup and run paid search campaigns, often times people think if you build your paid search account and campaigns, the money will come...without maintaining and monitoring the field. Unfortunately, that’s just not the way the world works.

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Putting 2018 in the Books and Setting the Foundation for Your 2019 Marketing Strategy

Fact: 93% of marketing leaders are under pressure to deliver measurable marketing ROI.  So, given that 2018 is almost over, it’s likely that you’re facing some tough questions.  With less than two months left, it’s time to evaluate where you stand vs your 2018 goals and determine how you can finish strong. Of course, the next step is to set a plan to set your organization up for success in 2019.

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How Paper Clip Campaigns Help You Grow Your Business

As I reflect on this humbling experience after having worked with several clients over the past few months, I have come to recognize the huge generational divide the digital revolution has brought with it.  Generations of marketers and business owners grew up without digital tools, and although strategic principles are timeless, so many elements have changed in the last 10-15 years. This younger generation only knows these digital tools and quite often, the two generations don’t speak the same language. Additionally, the digital marketing industry has successfully added a whole slew of terminology that makes things extremely difficult to understand.

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Improve Your Online Presence: LinkedIn Optimization Guide

With 500+ million global business users, LinkedIn has changed the landscape for personal and business communication. The old mentality used to be that LinkedIn’s use was limited to job seeking; However, in today’s reality, LinkedIn is one of the best ways to interact and share information with cross industry professionals.  Still, scores of professionals don’t have profiles set up, and many existing profiles are substandard, missing out on an opportunity to portray a professional in the best possible light.

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GDPR Confused? Let &Marketing Be Your Guide

Whether you’re a consumer, a brand owner, or fall somewhere in between, chances are your inbox has been flooded over the last few weeks with emails about privacy updates and requests to confirm your subscriptions and placement on lists. This is all because of the GDPR (General Data Protection Regulation) that the EU rolled out as law of the land as of May 25th.

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InsightsAnd Marketing
Why Diversity Is One of Our Greatest Strengths

Here at &Marketing, we pride ourselves in supporting and honoring diversity in all its forms. Our biggest strength is that we embrace what makes each of our team members and clients different, using our backgrounds, culture, and work styles to bring out the best in ourselves and each other. We bring together a collection of individuals from various races, religions, sexual orientations, professional experiences, and personalities to channel their strengths and build them up, because we invest in who people are above all else.

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InsightsBeth McDonough