&‘s Approach

&Marketing has a tried and true marketing process to ensure that every aspect of our client’s marketing is professionally handled. As a custom provider, we can focus our efforts on one area, or provide a full suite of solutions for clients.



Our Web Development Approach

Many companies want a new website (or they say they want a new website) but aren’t exactly clear on what that means. So, before we begin any project, we always like to get more context before ‘diving in.’ Click the button below to learn more about how we approach web development. 

Our Storytelling & Content Approach

Many companies need an analytically grounded and thoughtfully executed content marketing program to drive growth. &Marketing’s outsourced marketing approach achieves this by integrating three core areas to strategize and execute a cohesive plan: Clear marketing strategy, messaging, and value proposition, Rigorous research, analytics & reporting, and powerful storytelling. Click the button below to learn more about how we approach storytelling and content.

GuideSonas: Harnessing Story to Empower Your Brand

&Marketing combines the tried-and-true frameworks of Donald Miller’s Storybrand Brandscript and Brand Personas to help brands resonate more fully with their audience, and stand out from the competition.

Our Lead Generation Framework

&Marketing’s Lead Generation Framework encompasses 5 key components of inbound and outbound B2B lead generation, driven by value-added content creation, targeted distribution, and consistent measurement. Click the button below to learn more about how we approach lead generation.

Our Brand Guidelines Approach

Brand guidelines ensure consistency for logo, tagline, color palette, fonts, etc, across all formats – online, offline, packaging, in-store. This is usually a one-time project that may need updates from time to time. Note: Usually brand guidelines are put in place after a clear brand playbook has been completed (consumer research, value proposition, competitive differentiation, etc). Click the button below to learn more about how we approach brand guidelines.

Our Investor Presentation Framework

When companies are raising funds, they need to present themselves professionally to potential investors. Based on decades of experience helping growing companies develop their presentations (or ‘pitch’ decks), there are usually five elements of a successful investor presentation: problem or market opportunity, solution & uniqueness, leadership team, financials, business model, and scalability, and raise details and use of funds. Click the button below to learn more about how we approach investor presentations.

About &Marketing

Download this PDF to learn more about how we do marketing differently.

About Rajat Kapur

Marketing Strategist, Fractional Chief Marketing Officer, Digital Marketing Advisor, Entrepreneur (and Father of three!)