Sarah has been in the CPG industry for over 18 years. She spent the first 14 years of her career in the sales division at General Mills. She gained a wide variety of experiences there - ranging from being the key sales point on the cereal division, leading the Target team, and managing the category advisor groups for 10+ categories at Walmart. For the past 4 years, she joined Ignite Sales Management as Client Services Director across key brands such as Good Belly, Beyond Meat, One Degree Organics and Feel Good Foods. She ended her time with Ignite as the SVP for Business Development, leading the analytics, process development, and planning functions, in addition to leading sales for Walmart. Currently, Sarah is the Vice President of Retail Sales for several small, emerging natural and organic food brands.