&Marketing works with SMBs to modernize marketing approaches. A small team of strategy and marketing experts will take the time to understand the unique elements of your business, and then develop and execute a custom go-to-market program to achieve your growth goals. &Marketing provides the 'right size' solution for you; some clients use us for a single service such as social or digital marketing, while others fully entrust &Marketing to be their outsourced marketing department. Some use us to 'augment' their existent team, while others use us to 'launch' marketing at their organization.
We develop the right branding, value proposition, messaging, and positioning
We create and execute marketing planning processes so that there is a clear link between our client's strategy and the day to day execution.
We create and execute digital marketing plans - everything from recommending the digital channels that are best to reach your customer (digital, social, email, SEO, content, etc) to writing the posts in your voice to ensure salience.
We identify unmet market needs and decision maker pain points to learn how our clients can exploit them; then we work with the client to feed that information back into the organization to improve your products and services (change is the end part)
We break down the silos between sales and marketing by working directly with sales teams to drive lead generation through all of our efforts, including providing inside sales services.
We help companies penetrate new industries and geographies by understanding unmet market needs and how our client's uniqueness can make an impact in that new environment. We then help them execute it.