by &Marketing | Jul 8, 2020
Free eBook: 5 Ways Business
Intelligence & Analytics Will
Revolutionize Your Marketing Strategy
Learn how to make faster and more strategic business and marketing decisions rooted in data, not doubt.
20 years ago, it was nearly impossible to prove the return on investment (ROI) of your marketing efforts. With minimal data and a digital marketing landscape that was still in its infancy, the metrics you could derive from campaigns were rudimentary at best. Today’s landscape, however, has dramatically changed due to the rise and continued evolution of digital technology. We now have a wealth of data at our fingertips from all marketing channels. With the right strategies and tools, we can combine this data and transform it into actionable insights, which is known as business intelligence (BI). BI helps us be smarter about the strategies and tactics we choose, and how we execute them. It also enables us to demonstrate marketing ROI.
This FREE eBook will show you how to use BI & Analytics to:
- Understand your audience on a deeper level by analyzing their online behavior
- Identify and correct wasted digital advertising spend in minutes (hint: you could be wasting up to 33% of your budget – what would you do with that extra money?)
- Attract qualified leads to your website with an advanced SEO strategy
- Revitalize your direct mail strategy and generate significant results (Hint: direct mail is not dead)
- Create content that converts (and be able to prove it!)
After you read our free eBook, check out &Marketing’s Business Intelligence & Analytics page to stay on top of the latest trends, tips, and tricks.
by &Marketing | Jul 2, 2020
Simplifying Marketing Automation with &Marketing and SharpSpring
&Marketing has partnered with SharpSpring to make marketing automation easier than ever. In this marketing automation guide, &Marketing and SharpSpring identify key automated marketing functionalities that can be used within the SharpSpring platform. After reading, you will understand:
- Tips to improve your lead generation and nurturing campaigns.
- Key marketing automation terms and definitions
- SharpSpring functionality and how you can utilize
- What automated marketing tools may be critical to your business.
by Dexter Burgess | Jul 2, 2020
2022 Social Media Playbook for Growing Companies
2021 brought no shortage of changes to our favorite social media platforms along with the surprising rise of some new players. Our social media experts have combed through all of the major updates, studied, the trends, and analyzed what’s coming in the new year. Don’t miss our complete &Marketing 2022 Social Media Playbook so you can set your growing business up for success on social.
In this playbook, you will be able to:
- Review Top Social Media Trends for 2022
- Evaluate New and Upcoming Platforms
- Learn Tips to Build an Online Community
- Strategize for Success through Social Media Channels
by &Marketing | Jul 2, 2020
Value-Centric LinkedIn Profile Checklist
With 500+ million global business users, LinkedIn has changed the landscape for personal and business communication. The old mentality used to be that LinkedIn’s use was limited to job seeking; However, in today’s reality, LinkedIn is one of the best ways to interact and share information with cross industry professionals. Still, scores of professionals don’t have profiles set up, and many existing profiles are substandard, missing out on an opportunity to portray a professional in the best possible light. After reading, you’ll understand:
- The Value of an updated LinkedIn profile to you and your company
- How to create an authentic and influential LinkedIn profile
- Key areas to improve and optimize your LinkedIn
- & more!
by Dexter Burgess | Jul 2, 2020
Tell Your Story: Narrative Marketing Outline
In Donald Miller’s Building a Story Brand, Miller provides a roadmap that offers a heaping plateful of information to digest. In order to help you successfully lead your hero down the path to their own happily ever after, &Marketing has broken down this roadmap into easily digestible bites. Download our free guide to narrative marketing for a simple breakdown of each step of Donald Miller’s process along with the questions you should ask yourself in order to effectively lead your hero to their happily ever after.
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