Outsourced Marketing Strategy as a Service - Your “Virtual” Marketing Leader
In today’s fast-paced world, many small and medium sized companies need experienced senior level marketing strategy support to navigate a complicated industry landscape. Decision makers of all types find information and process their choices in dramatically different ways than they used to, and as a result, companies need outside advice to develop and execute an effective marketing strategy.
Fortunately, accessing an outsourced “Chief Marketing Officer” or a “VP of Marketing” has never been easier. &Marketing has a wide network of marketing experts, from the most seasoned industry specialist to a reliable ‘extra set of hands’ - all available on a flexible basis. Here are a sample of different types of engagements that our team has undertaken:
|Title||Typical Profile||Sample Responsibilities|
|Vice President orChief Marketing Officer||20+ years experience; senior level; expansive network and strong reputation||- Develop overall company growth plans & lead strategic planning
- Shape company positioning
- Develop Innovation Roadmaps
- Align marketing plans cross-functionally
|Director||10-15 years experience; strong reputation and references; successfully led many large projects||- Develop marketing strategies to achieve company objectives
- Identify key market and industry trends
- Lead company wide segmentation and value proposition development
- Drive cross-functional alignment internally based on marketplace needs
|Manager||4-7 years experience; strong references and examples||- Implement marketing programs at the direction of more senior level decision makers
- Conduct research
- Test various marketing tactics to measure and optimize ROI
|Coordinator / Associate / Administrator||Junior level or part-time; strong references||-Execute marketing tasks at the direction of more senior level decision makers|
Additionally, &Marketing has close relationships with senior-level advisors who can provide industry or task-specific expertise for projects.
How Does It Work?
These marketing experts are available on an hourly, weekly, monthly, or project specific basis. A typical marketing strategy engagement:
Lasts 3-6 months and has a specific set of objectives
Includes a mix of regular meetings and conference calls plus ad hoc email and phone assistance (with an agreed upon range of hours)
Is usually billed as a ‘recurring’ expense to allow our clients (and team) predictability
If you are interested in learning more, please contact us to schedule a meeting to discuss your specific challenge.