Your “Virtual” Marketing Department: Strategy & Execution

In today’s fast-paced world, many small and medium sized companies need experienced senior level marketing strategy support to navigate a complicated industry landscape. Decision makers of all types find information and process their choices in dramatically different ways than they used to, and as a result, companies need outside advice to develop and execute an effective marketing strategy.  

Fortunately, accessing an outsourced “Chief Marketing Officer” or a “VP of Marketing” has never been easier.  &Marketing has a wide network of marketing experts, from the most seasoned industry specialist to a reliable ‘extra set of hands’ - all available on a flexible basis.  Here are a sample of different types of engagements that our team has undertaken:

Title Typical Profile Sample Responsibilities
Vice President or
Chief Marketing Officer
20+ years experience; senior level; expansive
network and strong reputation
- Develop overall company growth plans & assist with strategic planning
- Create and support company advisory boards
- Develop Innovation Roadmaps
- Create and support customer advisory boards and councils
- Shape company positioning
- Align marketing plans cross-functionally
Director 10-15 years experience; strong reputation
and references; successfully led
many large projects
- Develop marketing strategies to achieve company objectives
- Identify key market and industry trends
- Lead company wide segmentation and value proposition development
- Drive cross-functional alignment internally based on marketplace needs
Manager 4-7 years experience; strong references
and examples
- Implement marketing programs at the direction of more senior level decision makers
- Conduct research
- Test various marketing tactics to measure and optimize ROI
Coordinator / Associate /
Administrator
Junior level or part-time; strong references -Execute marketing tasks at the direction of more senior level decision makers

Additionally, &Marketing has close relationships with senior-level advisors who can provide industry or task-specific expertise for projects.  

How Does It Work?

Our Marketing experts are available on an hourly, weekly, monthly, or project specific basis.  

A typical marketing strategy project:

  • Lasts 3-6 months and has a specific set of objectives

  • Includes a mix of regular meetings and conference calls plus ad hoc email and phone assistance (with an agreed upon range of hours)

  • Is usually billed as a ‘recurring’ expense to allow our clients (and team) predictability

For clients who need flexibility (smaller clients, those without marketing departments, or those going through major transformations):

  • Ongoing support based on a ‘bank’ of hours each week or month (as little as 5-7 hours per month to as much as 20+ hours per week)

  • Marketing support is available for a wide range of activities:

    • Regular meetings, conference calls, or ad hoc email and phone assistance.

    • Strategic advice and assistance - as a sounding board, to assist with research, segmentation, value proposition & messaging, etc

    • Develop marketing plans and help execute them - emails, social media, analytics, reporting, etc

    • Customer, investor, or board meetings (preparation, attendance, presentation, facilitation, etc)

  • Is usually billed as a ‘recurring’ expense to allow our clients (and team) predictability


Interested in learning more? Please contact us to discuss your specific challenge.