According to a recently released infographic from CMO Council that was featured on MarketingProfs, more than 100 senior marketers (CMOs, SVPs of marketing, etc.) indicated that improving go-to-market processes and digital marketing capabilities are top priorities for 2019. According to the infographic, 40% of all respondents said that improving their go-to-market processes and digital marketing efforts were their top priority, and 33% said finding new sources of revenue and improving retention/monetization.
Join &Marketing’s Managing Director, Rajat Kapur for a sales and marketing seminar focused on Growing Your Business in Chester County on May 16th at Align.Space in West Chester
Natural Products Expo West was held last month from March 5-9th in Anaheim, California. These few days were filled with education, exhibition, thought leadership, and networking from some of the rising stars and established names in the natural product industry. I attended this year to support existing client partners, scope out emerging trends, and learn more about this rapidly growing niche. Here are my 5 biggest takeaways from Natural Products Expo West.
Chris “The Brain” Hoyt, COO of &Marketing, will be presenting at the “Business2Business Marketing and Networking Strategies Workshop & Luncheon” on Friday, April 12th, from 1PM-2PM at Boone County 4-H Fairgrounds in Lebanon, IN. Chris will be speaking about achieving your marketing goals through digital marketing strategies.
Are you tracking the actions taken on your brand’s website? Google Analytics is a free tool that provides baseline metrics for your site and, when utilized correctly, can help you further determine how people interact with it. Through Google Analytics Goals, any organizations can set up customizable actions across a website. Setting up goals for the primary actions users will take on your site is pivotal for segmenting analytics data based on those actions, which gives you insight into what’s attracting and converting customers and what’s not.
A popular sentiment in marketing today is, “stories sell.” But how? This directive is like the equivalent of a gym owner simply saying, “you should work out.”
Without the proper motivation, guidance, and game plan, most of us don’t know where to start with either of these. If you don’t have a trainer, an exercise plan, and a nutrition guide, you’re far less likely to succeed in your journey to fitness. The same goes with storytelling. We need a roadmap.
Online marketing is still the wild west; the best thing you can do for your business is demand transparency and ownership of data.
For some odd reason, many Marketers tend to frown on Email marketing. Sure, it’s not as glitzy as some of the other tactics available to the modern day marketer, but what may shock some, email marketing is (still) the most effective tool a Marketer can use. The issue is, many people don’t know how to use it correctly. When done correctly, email marketing yields an amazing ROI and helps build a long-lasting customer relationship.
When we think of influencer marketing, large established brands collaborating with high-profile macro-influencers often come to mind. But how does influencing work for the rest of us? Roughly 30 million small businesses make up 99% of the total firms in the US. These businesses don’t have celebrity endorsement-sized budgets! Should the small players still engage in the game of influencer marketing?
&Marketing’s client partner, Gray Falkon (www.grayfalkon.com) is an expert in combating third-party sellers on Amazon and has a mission to share their expertise with companies that would most benefit from learning about gray market anti-counterfeiting best practices. Gray Falkon's approach helps brands of all sizes reduce unauthorized resellers on platforms like Amazon by as much as 50% in just a couple of weeks. They focus on targeting gray market products and unauthorized third-party sellers.
Gray Falkon needed to build awareness to drive awareness and leads, so they turned to &Marketing to assist with the creation and distribution of new branded content to get their services known by the decision makers who matter.
Managing Director Rajat “Raj” Kapur reflects on the journey of &Marketing, including entrepreneurial lessons learned, positive and negative interactions with clients, creating a culture with a remote and multigenerational workforce, and changing digital landscape.
We asked our team members to share the quotes that light their internal fires and keep them striving to be their best selves at work, at home, and in their communities. Here’s what they said.
Joe’s Next Door (https://joesnextdoor.com/) is a gourmet sandwich restaurant located in downtown Carmel, IN. Their delicious, award-winning sandwiches drew the crowds in but they were losing business due to the delay in prep time, which turned off midday patrons who need to grab lunch in a hurry. To overcome this issue of speed, they needed an easy system for customers to order ahead online so they can “pick-up and go.” They turned to &Marketing to help design their eCommerce site and integrate it with their kitchen to create a seamless lunchtime experience for both the hardworking staff and their hungry customers.
Google (and I guess Bing) make it easy to setup and run paid search campaigns, often times people think if you build your paid search account and campaigns, the money will come...without maintaining and monitoring the field. Unfortunately, that’s just not the way the world works.
At &Marketing we have gained a wealth of knowledge In our collective experience developing and facilitating Customer Advisory Councils with executives across industries. With the right approach, a well-executed Advisory Council infuses unparalleled insights into a company’s culture and improves personal relationships and intimacy. Below is a list of ‘dos and don’ts’ we have assembled to help guide your future Customer Advisory endeavors.
Join our own Managing Director, Rajat Kapur for a sales and marketing seminar focused on Growing Your Business in Chester County on January 10, 2019
It's hard to believe that 2018 is almost coming to a close. Thanksgiving is an excellent time to reflect - ups and downs, adventures and surprises, challenges, and successes. This past year has taught us at &Marketing so much and we are full of gratitude.
A capacity crowd packed the auditorium of the Chester County Economic Development Council for the first-ever “Growing Your Business in Chester County” seminar, co-hosted by Ken Knickerbocker, the publisher of VISTA Today, and Rajat Kapur, the Managing Director of &Marketing.
Fact: 93% of marketing leaders are under pressure to deliver measurable marketing ROI. So, given that 2018 is almost over, it’s likely that you’re facing some tough questions. With less than two months left, it’s time to evaluate where you stand vs your 2018 goals and determine how you can finish strong. Of course, the next step is to set a plan to set your organization up for success in 2019.
As a business owner, you likely know that you need a website. But did you know that it’s the most important marketing tool you have? Your website is generally your digital business card. If you don’t have an effective website, you’re losing business. Plain and simple.
In a dynamic, complex business world, many leaders are asking how they can improve true customer intimacy and better understand where their industries are headed.
One excellent way to solve these issues is through a Customer Advisory Council.
Our client is an engineering consultancy with a vast portfolio of services that range from temporary contractor placement and recruitment to process implementation and one-off engineering projects.
&Marketing’s Managing Director, Rajat “Raj” Kapur recently sat down to chat on the Converge Coffee podcast (https://www.convergecoffee.co/). On this episode, Converge Coffee host Sean Sullivan and Raj discussed recent marketing trends and the start of &Marketing.
Join our own Rajat Kapur for a sales and marketing seminar focused on Growing Your Business in Chester County on November 1, 2018.
Our client partner is a distributor of industrial equipment with over 15 years of experience. Prior to engaging &Marketing, they rebranded and launched a new website. As a smaller company swimming in a sea of dominant, larger distributors, their differentiation was based on exceptional service and going above and beyond for their clients.
Our team is exceptionally and intentionally diverse, a talented group scattered throughout the country with, actually, very little in common on the surface. Scratch that surface, however, and you’ll immediately see that our team has been deliberately culled based on skill, yes, but also because we share core values.
As I reflect on this humbling experience after having worked with several clients over the past few months, I have come to recognize the huge generational divide the digital revolution has brought with it. Generations of marketers and business owners grew up without digital tools, and although strategic principles are timeless, so many elements have changed in the last 10-15 years. This younger generation only knows these digital tools and quite often, the two generations don’t speak the same language. Additionally, the digital marketing industry has successfully added a whole slew of terminology that makes things extremely difficult to understand.
With 500+ million global business users, LinkedIn has changed the landscape for personal and business communication. The old mentality used to be that LinkedIn’s use was limited to job seeking; However, in today’s reality, LinkedIn is one of the best ways to interact and share information with cross industry professionals. Still, scores of professionals don’t have profiles set up, and many existing profiles are substandard, missing out on an opportunity to portray a professional in the best possible light.
The US construction industry remains a highly competitive market, creating challenges for competing firms to differentiate themselves. Meanwhile, many of these companies don’t have the internal capacity to learn modern marketing well because of understaffing, lack of knowledge, and complex marketing jargon. On the bright side, over the past year, &Marketing has been able to support the acceleration of a rapidly growing construction firm through a combination of marketing strategy & execution by overcoming these challenges.
When facing an emergency, more and more people use online searches to find services for help. The digital landscape is filled with information, and business owners must have a compelling online presence to compete in today’s technology-driven world and ‘break through’ the clutter. Fortunately, &Marketing has experience in helping such a business as part of our ‘win-win’ model.