According to a recently released infographic from CMO Council that was featured on MarketingProfs, more than 100 senior marketers (CMOs, SVPs of marketing, etc.) indicated that improving go-to-market processes and digital marketing capabilities are top priorities for 2019. According to the infographic, 40% of all respondents said that improving their go-to-market processes and digital marketing efforts were their top priority, and 33% said finding new sources of revenue and improving retention/monetization.
Natural Products Expo West was held last month from March 5-9th in Anaheim, California. These few days were filled with education, exhibition, thought leadership, and networking from some of the rising stars and established names in the natural product industry. I attended this year to support existing client partners, scope out emerging trends, and learn more about this rapidly growing niche. Here are my 5 biggest takeaways from Natural Products Expo West.
Are you tracking the actions taken on your brand’s website? Google Analytics is a free tool that provides baseline metrics for your site and, when utilized correctly, can help you further determine how people interact with it. Through Google Analytics Goals, any organizations can set up customizable actions across a website. Setting up goals for the primary actions users will take on your site is pivotal for segmenting analytics data based on those actions, which gives you insight into what’s attracting and converting customers and what’s not.
A popular sentiment in marketing today is, “stories sell.” But how? This directive is like the equivalent of a gym owner simply saying, “you should work out.”
Without the proper motivation, guidance, and game plan, most of us don’t know where to start with either of these. If you don’t have a trainer, an exercise plan, and a nutrition guide, you’re far less likely to succeed in your journey to fitness. The same goes with storytelling. We need a roadmap.
For some odd reason, many Marketers tend to frown on Email marketing. Sure, it’s not as glitzy as some of the other tactics available to the modern day marketer, but what may shock some, email marketing is (still) the most effective tool a Marketer can use. The issue is, many people don’t know how to use it correctly. When done correctly, email marketing yields an amazing ROI and helps build a long-lasting customer relationship.
When we think of influencer marketing, large established brands collaborating with high-profile macro-influencers often come to mind. But how does influencing work for the rest of us? Roughly 30 million small businesses make up 99% of the total firms in the US. These businesses don’t have celebrity endorsement-sized budgets! Should the small players still engage in the game of influencer marketing?
Managing Director Rajat “Raj” Kapur reflects on the journey of &Marketing, including entrepreneurial lessons learned, positive and negative interactions with clients, creating a culture with a remote and multigenerational workforce, and changing digital landscape.