It’s important to remember that Search Advertising doesn't work the same way for all businesses, because it's not a "one size fits all" solution. Wondering is Search Advertising is right for you? Start with this guide.
In any good story, the hero NEVER acts out of their own volition. The reason why is that everyone instinctively knows the hero doesn’t make major life decisions unless someone or something challenges them. It’s like Newton’s First Law of Motion: a body at rest tends to remain at rest until an external force acts upon it.
Over a decade ago, I was writing a letter to someone and signed it “All my best.” When I asked someone to read what I wrote they asked me if I really wished this person the best. I most certainly did not wish this gentleman “All my best.” In fact, I did not wish him even a small portion of my best. Ever since then, I have tried to pay attention to how I start or close an email. '
The role of a Guide is an essential one in the hero’s (your customer’s) story. When facing external, internal, or philosophical and moral problems, heroes intuitively know they can’t fix these issues on their own. If they could, the problems wouldn’t exist in the first place.
SharpSpring’s marketing automation platform has changed the dynamic in which businesses can interact with consumers, through a variety of automated marketing strategies. With a diverse set of tools, SharpSpring enables business owners to track, build, and maintain customer relationships through one platform. Still, nearly half of all companies do not use marketing automation, and are missing the opportunity to nurture leads into conversions.
Often, the reason people hate their marketing is because of bad expectations.
&Marketing’s Chris “The Brain” was recently invited to speak at the Boone County Home and Business Expo in Lebanon, IN on Digital Marketing. The video and article is an excerpt of his opening talk on what marketing can and can’t do as a whole. It is an important concept for anyone to understand before they invest in marketing.
When companies make themselves the hero instead of their customer, they create direct competition for the lead role in someone else’s story. Remember, none of us feel as motivated when we’re sidelined to supporting roles instead of starring. Let’s break down how you, as a brand, can take control over who your hero really is and how you can be the solution to their problem.
According to a recently released infographic from CMO Council that was featured on MarketingProfs, more than 100 senior marketers (CMOs, SVPs of marketing, etc.) indicated that improving go-to-market processes and digital marketing capabilities are top priorities for 2019. According to the infographic, 40% of all respondents said that improving their go-to-market processes and digital marketing efforts were their top priority, and 33% said finding new sources of revenue and improving retention/monetization.