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Calculating and Allocating a Marketing Budget Made Easy

Calculating and Allocating a Marketing Budget Made Easy

by Paul Ferguson | Sep 8, 2022 | Business & Marketing Strategy, Business Intelligence & Analytics, Insights, Marketing Planning & Execution

Calculating and Allocating a Marketing Budget Made Easy Written By Marketing budgets vary drastically by industry and there’s no one single formula to perfect budgeting. Even within the same industry, each business has its own nuisances—like company structure, goals,...
Webinar: 2023 Planning: How to Navigate Uncertainty and Plan for Growth

Webinar: 2023 Planning: How to Navigate Uncertainty and Plan for Growth

by &Marketing | Aug 30, 2022 | Business & Marketing Strategy, Business Intelligence & Analytics, Events, Insights, Marketing Planning & Execution

Webinar: 2023 Planning: How to Navigate Uncertainty and Plan for Growth Written By On Is your business set up to sink or swim in 2023? We’re all full of uncertainty as we map out the next year, but you don’t have to worry about drowning in doubt. With a solid plan and...
What Is A Fractional Marketing Department and Do You Need One?

What Is A Fractional Marketing Department and Do You Need One?

by &Marketing | Aug 4, 2022 | Fractional CMO, Insights

Fractional CMO | Insights What Is A Fractional Marketing Department and Do You Need One? Written By &Marketing On August 4, 2022 Our fractional marketing team, led by a Fractional CMO, provides you with highly experienced, executive-level leadership to develop a...
What Is A Fractional Marketing Department and Do You Need One?

What Is A Fractional CMO? How Much Is A Fractional CMO?

by &Marketing | Aug 4, 2022 | Fractional CMO, Insights

What Is A Fractional CMO? How Much Is A Fractional CMO? Written By &Marketing On Are you ready to accelerate your company’s growth to the next level? Do you need to increase awareness and inspire prospects to try your products or services? Do you need a highly...
What Is A Fractional Marketing Department and Do You Need One?

How Do You Know If You Should Hire A Fractional CMO?

by &Marketing | Aug 4, 2022 | Fractional CMO, Insights

How Do You Know If You Should Hire A Fractional CMO? Written By &Marketing On An expert marketing team led by a highly experienced Fractional Chief Marketing Officer (fCMO) can be the right answer if you are not ready or don’t want to spend the money on a full...
SEO for Beginners: 5 Quick and Easy Tips for SEO Success

SEO for Beginners: 5 Quick and Easy Tips for SEO Success

by Dexter Burgess | Aug 1, 2022 | Business & Marketing Strategy, Business Intelligence & Analytics, Insights

Business & Marketing Strategy | Business Intelligence & Analytics | Insights SEO for Beginners: 5 Quick and Easy Tips for SEO Success Written By Dexter Burgess On August 1, 2022 Whether your brand markets to products, services, & everything in between,...
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Brand Storytelling: Winning Business by Making Your Customer the Hero

These days, you can find any information you could want online. Thanks to Google, instant gratification has become a daily feature in our lives. What has become more rare, however, is human connection. That’s why connecting with consumers more deeply as human beings...
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How To Get Buy-In From Stakeholders for Your Content Marketing Strategy

Your content marketing strategy is vital to your organization’s overall success, so getting buy-in from stakeholders outside the marketing department is crucial to keep everyone aligned toward business goals. When everyone puts their heads together to provide input...
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The 6 Biggest Marketing Trends Entering 2023

As I speak to business owners + marketing leaders, I'm always trying to keep a pulse on trends. Broadly, there are some macro business trends around economic uncertainty (duh!), inflation, supply chain, and data. 6 Marketing Trends Entering 2023 Let's focus on what's...
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