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How to Rescue Your Marketing Strategy In 5 Steps

How to Rescue Your Marketing Strategy In 5 Steps

by &Marketing | Mar 8, 2021 | Ann Ehinger, Case Studies

How to Rescue Your Marketing Strategy In 5 Steps Here’s a story that might sound familiar. You work hard to build a marketing strategy aligned with your business goals. You begin executing on the strategy, but you aren’t seeing the results you want. However, you...

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    Creating Our Core Values: The &Marketing All-Time Hits

    Culture Eats Strategy For BreakfastI've been known to share sentiments like, "It's not what we do, it's how we do it" and "it’s a great privilege to choose the people you work with." When I say these things, I risk sounding like a broken record, but it's so true!...
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    6 Ways to Sharpen Your Brand Identity

    When your brand is battling for a seat at the table your ideal customer or client sits at, the question really comes down to how sharp your sword is. Your brand identity is the essence of who you are as a business, and in turn, how you above all other competitors...
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    Google is Phasing Out the Broad Match Modifier Match Type

    Google’s roller coaster ride is at it again! In early February, advertisers opened their email only to be surprised with Google’s latest update. In a bold move, Google Ads is removing one of the most popular keyword match types. Starting now, Google will begin...
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    Creating Our Core Values: The &Marketing All-Time Hits

    Culture Eats Strategy For BreakfastI've been known to share sentiments like, "It's not what we do, it's how we do it" and "it’s a great privilege to choose the people you work with." When I say these things, I risk sounding like a broken record, but it's so true! Despite regularly having discussions about the importance of our culture, our approach, and “who we are,” we lacked a formal set of core values. We easily agreed on the basic tenets of being honest, communicating transparently, and...
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    How to Rescue Your Marketing Strategy In 5 Steps

    Here’s a story that might sound familiar. You work hard to build a marketing strategy aligned with your business goals. You begin executing on the strategy, but you aren’t seeing the results you want. However, you aren’t quite sure what to do differently or how to make a new plan. Before you know it, other responsibilities creep up and marketing is pushed to the back burner. On top of this, you aren’t exactly sure how Google Ads work or how to develop an email nurturing program. Then a...
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