6 Influencer Marketing Tips for Small Businesses

When we think of influencer marketing, large established brands collaborating with high-profile macro-influencers often come to mind. But how does influencing work for the rest of us? Roughly 30 million small businesses make up 99% of the total firms in the US.  These businesses don’t have celebrity endorsement-sized budgets!  Should the small players still engage in the game of influencer marketing?

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Case Study: Lead Generation, Inside Sales, and e-Book in Booming e-Commerce Industry

&Marketing’s client partner, Gray Falkon (www.grayfalkon.com) is an expert in combating third-party sellers on Amazon and has a mission to share their expertise with companies that would most benefit from learning about gray market anti-counterfeiting best practices. Gray Falkon's approach helps brands of all sizes reduce unauthorized resellers on platforms like Amazon by as much as 50% in just a couple of weeks. They focus on targeting gray market products and unauthorized third-party sellers.

Gray Falkon needed to build awareness to drive awareness and leads,  so they turned to &Marketing to assist with the creation and distribution of new branded content to get their services known by the decision makers who matter.

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Case Study: Integrating eCommerce to Grow Revenue

Joe’s Next Door (https://joesnextdoor.com/) is a gourmet sandwich restaurant located in downtown Carmel, IN. Their delicious, award-winning sandwiches drew the crowds in but they were losing business due to the delay in prep time, which turned off midday patrons who need to grab lunch in a hurry.  To overcome this issue of speed, they needed an easy system for customers to order ahead online so they can “pick-up and go.” They turned to &Marketing to help design their eCommerce site and integrate it with their kitchen to create a seamless lunchtime experience for both  the hardworking staff and their hungry customers.

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Three Ways to Monitor & Maintain Your Paid Search Account for Maximum Results

Google (and I guess Bing) make it easy to setup and run paid search campaigns, often times people think if you build your paid search account and campaigns, the money will come...without maintaining and monitoring the field. Unfortunately, that’s just not the way the world works.

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The Ultimate Dos and Don'ts of a Customer Advisory Council

At &Marketing we have gained a wealth of knowledge In our collective experience developing and facilitating Customer Advisory Councils with executives across industries. With the right approach, a well-executed Advisory Council infuses unparalleled insights into a company’s culture and improves personal relationships and intimacy. Below is a list of ‘dos and don’ts’ we have assembled to help guide your future Customer Advisory endeavors.

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Rajat Kapur
Putting 2018 in the Books and Setting the Foundation for Your 2019 Marketing Strategy

Fact: 93% of marketing leaders are under pressure to deliver measurable marketing ROI.  So, given that 2018 is almost over, it’s likely that you’re facing some tough questions.  With less than two months left, it’s time to evaluate where you stand vs your 2018 goals and determine how you can finish strong. Of course, the next step is to set a plan to set your organization up for success in 2019.

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How Paper Clip Campaigns Help You Grow Your Business

As I reflect on this humbling experience after having worked with several clients over the past few months, I have come to recognize the huge generational divide the digital revolution has brought with it.  Generations of marketers and business owners grew up without digital tools, and although strategic principles are timeless, so many elements have changed in the last 10-15 years. This younger generation only knows these digital tools and quite often, the two generations don’t speak the same language. Additionally, the digital marketing industry has successfully added a whole slew of terminology that makes things extremely difficult to understand.

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Improve Your Online Presence: LinkedIn Optimization Guide

With 500+ million global business users, LinkedIn has changed the landscape for personal and business communication. The old mentality used to be that LinkedIn’s use was limited to job seeking; However, in today’s reality, LinkedIn is one of the best ways to interact and share information with cross industry professionals.  Still, scores of professionals don’t have profiles set up, and many existing profiles are substandard, missing out on an opportunity to portray a professional in the best possible light.

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