Posts in Insights
GDPR Confused? Let &Marketing Be Your Guide

Whether you’re a consumer, a brand owner, or fall somewhere in between, chances are your inbox has been flooded over the last few weeks with emails about privacy updates and requests to confirm your subscriptions and placement on lists. This is all because of the GDPR (General Data Protection Regulation) that the EU rolled out as law of the land as of May 25th.

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InsightsAnd Marketing
Why Diversity Is One of Our Greatest Strengths

Here at &Marketing, we pride ourselves in supporting and honoring diversity in all its forms. Our biggest strength is that we embrace what makes each of our team members and clients different, using our backgrounds, culture, and work styles to bring out the best in ourselves and each other. We bring together a collection of individuals from various races, religions, sexual orientations, professional experiences, and personalities to channel their strengths and build them up, because we invest in who people are above all else.

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InsightsBeth McDonough
Make Your Message Matter: Identifying and Promoting Your Superpowers

Ever feel a disconnect between the message you want to convey about your business and what you actually say?

At &Marketing, we understand that how you frame your message is key to how your clients—and prospects—see you. That’s why we’re proud to share this handy guide on uncovering and promoting your unique superpowers, written by our very own Chris “The Brain.” After reading, you’ll understand:

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InsightsAnd Marketing
When You Should Hire a Marketing Team

&Marketing’s Mascot & Mentor, Chris “The Brain” Hoyt is our guest poster this week, explaining how it’s impossible for a single person to be ‘expert’ in all the various marketing disciplines, and the need for focus and patience.  In Chris’ role, he helps our team understand and activate specific marketing tactics for our clients.

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InsightsAnd Marketing
The (Super) Powers of the Gig Economy

The gig economy is gaining momentum as more and more successful and capable experts discover the joys of working in their workout clothes, and more and more companies see the benefits of hiring these pajama-clad professionals. Of course, this new economy is more than those working out of homes. You can find freelancers and contract employees filling nearly every role in every industry. Today’s worker bees are no longer anticipating a lifetime of working in one office, for one company. Instead, they’re expecting a diverse and varied career where they can hone their skills, choose their employers, and rise or fall on the waves of a meritocratic, assignment-based system.

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InsightsMelissa Garretson
Strategy + Execution: How Great Marketers Plan for Success

Even the best products and services in the world fail without good marketing. This is something that every organization knows in theory, but it doesn’t always play out in practice. After all, most businesses are not marketing experts, they are experts at their products and services—which is just how it should be. While some develop in-house capabilities, a growing list of companies rely on outsourced marketing providers to turn their success up a notch.

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InsightsDexter Burgess
Transparency + Flexibility: The Secret Drivers of Successful Marketing Outsourcing

Clients want to know what they’re paying for; whether it be campaign performance analytics or how website traffic has increased after implementing an SEO strategy. Working with a transparent and flexible marketing firm saves time and money, allows you to keep up with rapidly changing buyers and technology, and provides access to a wide variety of industry experts at every stage of your company’s growth.

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InsightsAnd Marketing
The Birth of &Marketing

Wherever you are in your growth journey—whether you are just getting started with marketing, or if you have an established team that needs specific support—we encourage you to consider &Marketing for your growth challenges. Let us help you navigate your challenges and prepare your organization for the future. With &Marketing, it’s us & you.

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