Managing Director Rajat “Raj” Kapur reflects on the journey of &Marketing, including entrepreneurial lessons learned, positive and negative interactions with clients, creating a culture with a remote and multigenerational workforce, and changing digital landscape.
Read MoreWe asked our team members to share the quotes that light their internal fires and keep them striving to be their best selves at work, at home, and in their communities. Here’s what they said.
Read MoreGoogle (and I guess Bing) make it easy to setup and run paid search campaigns, often times people think if you build your paid search account and campaigns, the money will come...without maintaining and monitoring the field. Unfortunately, that’s just not the way the world works.
Read MoreJoin our own Managing Director, Rajat Kapur for a sales and marketing seminar focused on Growing Your Business in Chester County on January 10, 2019
Read MoreIt's hard to believe that 2018 is almost coming to a close. Thanksgiving is an excellent time to reflect - ups and downs, adventures and surprises, challenges, and successes. This past year has taught us at &Marketing so much and we are full of gratitude.
Read MoreA capacity crowd packed the auditorium of the Chester County Economic Development Council for the first-ever “Growing Your Business in Chester County” seminar, co-hosted by Ken Knickerbocker, the publisher of VISTA Today, and Rajat Kapur, the Managing Director of &Marketing.
Read MoreFact: 93% of marketing leaders are under pressure to deliver measurable marketing ROI. So, given that 2018 is almost over, it’s likely that you’re facing some tough questions. With less than two months left, it’s time to evaluate where you stand vs your 2018 goals and determine how you can finish strong. Of course, the next step is to set a plan to set your organization up for success in 2019.
Read MoreAs a business owner, you likely know that you need a website. But did you know that it’s the most important marketing tool you have? Your website is generally your digital business card. If you don’t have an effective website, you’re losing business. Plain and simple.
Read MoreIn a dynamic, complex business world, many leaders are asking how they can improve true customer intimacy and better understand where their industries are headed.
One excellent way to solve these issues is through a Customer Advisory Council.
Read More&Marketing’s Managing Director, Rajat “Raj” Kapur recently sat down to chat on the Converge Coffee podcast (https://www.convergecoffee.co/). On this episode, Converge Coffee host Sean Sullivan and Raj discussed recent marketing trends and the start of &Marketing.
Read MoreJoin our own Rajat Kapur for a sales and marketing seminar focused on Growing Your Business in Chester County on November 1, 2018.
Read MoreOur team is exceptionally and intentionally diverse, a talented group scattered throughout the country with, actually, very little in common on the surface. Scratch that surface, however, and you’ll immediately see that our team has been deliberately culled based on skill, yes, but also because we share core values.
Read MoreAs I reflect on this humbling experience after having worked with several clients over the past few months, I have come to recognize the huge generational divide the digital revolution has brought with it. Generations of marketers and business owners grew up without digital tools, and although strategic principles are timeless, so many elements have changed in the last 10-15 years. This younger generation only knows these digital tools and quite often, the two generations don’t speak the same language. Additionally, the digital marketing industry has successfully added a whole slew of terminology that makes things extremely difficult to understand.
Read MoreWith 500+ million global business users, LinkedIn has changed the landscape for personal and business communication. The old mentality used to be that LinkedIn’s use was limited to job seeking; However, in today’s reality, LinkedIn is one of the best ways to interact and share information with cross industry professionals. Still, scores of professionals don’t have profiles set up, and many existing profiles are substandard, missing out on an opportunity to portray a professional in the best possible light.
Read MoreWhether you’re a consumer, a brand owner, or fall somewhere in between, chances are your inbox has been flooded over the last few weeks with emails about privacy updates and requests to confirm your subscriptions and placement on lists. This is all because of the GDPR (General Data Protection Regulation) that the EU rolled out as law of the land as of May 25th.
Read MoreHere at &Marketing, we pride ourselves in supporting and honoring diversity in all its forms. Our biggest strength is that we embrace what makes each of our team members and clients different, using our backgrounds, culture, and work styles to bring out the best in ourselves and each other. We bring together a collection of individuals from various races, religions, sexual orientations, professional experiences, and personalities to channel their strengths and build them up, because we invest in who people are above all else.
Read MoreContent marketing is everywhere. A quick google search leads to thousands of items hawked by hundreds of companies, each trying to outdo the other and gain that all-important conversion. In this world of abundant information, how can you rise above the fray? How can you convince a prospect that your product or service beats the others?
Read MoreEver feel a disconnect between the message you want to convey about your business and what you actually say?
At &Marketing, we understand that how you frame your message is key to how your clients—and prospects—see you. That’s why we’re proud to share this handy guide on uncovering and promoting your unique superpowers, written by our very own Chris “The Brain.” After reading, you’ll understand:
Read More&Marketing’s Mascot & Mentor, Chris “The Brain” Hoyt is our guest poster this week, explaining how it’s impossible for a single person to be ‘expert’ in all the various marketing disciplines, and the need for focus and patience. In Chris’ role, he helps our team understand and activate specific marketing tactics for our clients.
Read MoreThe gig economy is gaining momentum as more and more successful and capable experts discover the joys of working in their workout clothes, and more and more companies see the benefits of hiring these pajama-clad professionals. Of course, this new economy is more than those working out of homes. You can find freelancers and contract employees filling nearly every role in every industry. Today’s worker bees are no longer anticipating a lifetime of working in one office, for one company. Instead, they’re expecting a diverse and varied career where they can hone their skills, choose their employers, and rise or fall on the waves of a meritocratic, assignment-based system.
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