Posts in Insights
Point of View: What are Marketing Leaders’ Top Priorities for 2019?
Point of View: What are Marketing Leaders’ Top Priorities for 2019?

According to a recently released infographic from CMO Council that was featured on MarketingProfs, more than 100 senior marketers (CMOs, SVPs of marketing, etc.) indicated that improving go-to-market processes and digital marketing capabilities are top priorities for 2019. According to the infographic, 40% of all respondents said that improving their go-to-market processes and digital marketing efforts were their top priority, and 33% said finding new sources of revenue and improving retention/monetization.

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InsightsPaul Fergusonmarketing strategy
What We Learned From attending Natural Products Expo West
What We Learned From attending Natural Products Expo West

Natural Products Expo West was held last month from March 5-9th in Anaheim, California. These few days were filled with education, exhibition, thought leadership, and networking from some of the rising stars and established names in the natural product industry. I attended this year to support existing client partners, scope out emerging trends, and learn more about this rapidly growing niche. Here are my 5 biggest takeaways from Natural Products Expo West.

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Insights, EventsRajat Kapurmarketing strategy, marketing creative
Understanding and Utilizing Google Analytics Goals
Understanding and Utilizing Google Analytics Goals

Are you tracking the actions taken on your brand’s website? Google Analytics is a free tool that provides baseline metrics for your site and, when utilized correctly, can help you further determine how people interact with it. Through Google Analytics Goals, any organizations can set up customizable actions across a website. Setting up goals for the primary actions users will take on your site is pivotal for segmenting analytics data based on those actions, which gives you insight into what’s attracting and converting customers and what’s not.

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InsightsDexter Burgessmarketing strategy, marketing execution, digital marketing, marketing automation
Tale as Old as Time: Why Story Should Matter to Your Business
Tale as Old as Time: Why Story Should Matter to Your Business

A popular sentiment in marketing today is, “stories sell.” But how? This directive is like the equivalent of a gym owner simply saying, “you should work out.”

Without the proper motivation, guidance, and game plan, most of us don’t know where to start with either of these. If you don’t have a trainer, an exercise plan, and a nutrition guide, you’re far less likely to succeed in your journey to fitness. The same goes with storytelling. We need a roadmap.

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InsightsMatt Vincentmarketing creative, marketing strategy
Email Marketing: Are You Asking Yourself These Questions?
Email Marketing: Are You Asking Yourself These Questions?

For some odd reason, many Marketers tend to frown on Email marketing. Sure, it’s not as glitzy as some of the other tactics available to the modern day marketer, but what may shock some, email marketing is (still) the most effective tool a Marketer can use.  The issue is, many people don’t know how to use it correctly. When done correctly, email marketing yields an amazing ROI and helps build a long-lasting customer relationship.

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InsightsPaul Fergusonemail marketing, digital marketing, marketing execution
6 Influencer Marketing Tips for Small Businesses
6 Influencer Marketing Tips for Small Businesses

When we think of influencer marketing, large established brands collaborating with high-profile macro-influencers often come to mind. But how does influencing work for the rest of us? Roughly 30 million small businesses make up 99% of the total firms in the US.  These businesses don’t have celebrity endorsement-sized budgets!  Should the small players still engage in the game of influencer marketing?

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InsightsSavannah Kleinerinfluencer marketing, digital marketing
Three Ways to Monitor & Maintain Your Paid Search Account for Maximum Results
Three Ways to Monitor & Maintain Your Paid Search Account for Maximum Results

Google (and I guess Bing) make it easy to setup and run paid search campaigns, often times people think if you build your paid search account and campaigns, the money will come...without maintaining and monitoring the field. Unfortunately, that’s just not the way the world works.

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InsightsPaul Fergusonmarketing strategy, marketing execution, digital marketing, paid search advertising, PPC, Google Ads
Putting 2018 in the Books and Setting the Foundation for Your 2019 Marketing Strategy
Putting 2018 in the Books and Setting the Foundation for Your 2019 Marketing Strategy

Fact: 93% of marketing leaders are under pressure to deliver measurable marketing ROI.  So, given that 2018 is almost over, it’s likely that you’re facing some tough questions.  With less than two months left, it’s time to evaluate where you stand vs your 2018 goals and determine how you can finish strong. Of course, the next step is to set a plan to set your organization up for success in 2019.

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InsightsRajat Kapurmarketing strategy, digital marketing