Posts tagged marketing automation
Case Study: Specialty Food Company’s eCommerce Growth Strategy

Our client partner is a rapidly growing organic snack foods company with distribution in several regional and national retailers, including nation-wide club stores. Their organic growth has been driven by high-quality, delicious products and a compelling and engaging origin story. As a result of their success, this small company needed to professionalize their marketing with a variety of skills, but faced a limited budget.

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Simplifying Marketing Automation with &Marketing and SharpSpring

SharpSpring’s marketing automation platform has changed the dynamic in which businesses can interact with consumers, through a variety of automated marketing strategies. With a diverse set of tools, SharpSpring enables business owners to track, build, and maintain customer relationships through one platform. Still, nearly half of all companies do not use marketing automation, and are missing the opportunity to nurture leads into conversions.

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Understanding and Utilizing Google Analytics Goals

Are you tracking the actions taken on your brand’s website? Google Analytics is a free tool that provides baseline metrics for your site and, when utilized correctly, can help you further determine how people interact with it. Through Google Analytics Goals, any organizations can set up customizable actions across a website. Setting up goals for the primary actions users will take on your site is pivotal for segmenting analytics data based on those actions, which gives you insight into what’s attracting and converting customers and what’s not.

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