Posts tagged digital marketing
What Marketing Can and Can’t Do

Often, the reason people hate their marketing is because of bad expectations.

&Marketing’s Chris “The Brain” was recently invited to speak at the Boone County Home and Business Expo in Lebanon, IN on Digital Marketing. The video and article is an excerpt of his opening talk on what marketing can and can’t do as a whole. It is an important concept for anyone to understand before they invest in marketing.

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Understanding and Utilizing Google Analytics Goals

Are you tracking the actions taken on your brand’s website? Google Analytics is a free tool that provides baseline metrics for your site and, when utilized correctly, can help you further determine how people interact with it. Through Google Analytics Goals, any organizations can set up customizable actions across a website. Setting up goals for the primary actions users will take on your site is pivotal for segmenting analytics data based on those actions, which gives you insight into what’s attracting and converting customers and what’s not.

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Email Marketing: Are You Asking Yourself These Questions?

For some odd reason, many Marketers tend to frown on Email marketing. Sure, it’s not as glitzy as some of the other tactics available to the modern day marketer, but what may shock some, email marketing is (still) the most effective tool a Marketer can use.  The issue is, many people don’t know how to use it correctly. When done correctly, email marketing yields an amazing ROI and helps build a long-lasting customer relationship.

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6 Influencer Marketing Tips for Small Businesses

When we think of influencer marketing, large established brands collaborating with high-profile macro-influencers often come to mind. But how does influencing work for the rest of us? Roughly 30 million small businesses make up 99% of the total firms in the US.  These businesses don’t have celebrity endorsement-sized budgets!  Should the small players still engage in the game of influencer marketing?

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Case Study: Lead Generation, Inside Sales, and e-Book in Booming e-Commerce Industry

&Marketing’s client partner, Gray Falkon (www.grayfalkon.com) is an expert in combating third-party sellers on Amazon and has a mission to share their expertise with companies that would most benefit from learning about gray market anti-counterfeiting best practices. Gray Falkon's approach helps brands of all sizes reduce unauthorized resellers on platforms like Amazon by as much as 50% in just a couple of weeks. They focus on targeting gray market products and unauthorized third-party sellers.

Gray Falkon needed to build awareness to drive awareness and leads,  so they turned to &Marketing to assist with the creation and distribution of new branded content to get their services known by the decision makers who matter.

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Case Study: Integrating eCommerce to Grow Revenue

Joe’s Next Door (https://joesnextdoor.com/) is a gourmet sandwich restaurant located in downtown Carmel, IN. Their delicious, award-winning sandwiches drew the crowds in but they were losing business due to the delay in prep time, which turned off midday patrons who need to grab lunch in a hurry.  To overcome this issue of speed, they needed an easy system for customers to order ahead online so they can “pick-up and go.” They turned to &Marketing to help design their eCommerce site and integrate it with their kitchen to create a seamless lunchtime experience for both  the hardworking staff and their hungry customers.

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Three Ways to Monitor & Maintain Your Paid Search Account for Maximum Results

Google (and I guess Bing) make it easy to setup and run paid search campaigns, often times people think if you build your paid search account and campaigns, the money will come...without maintaining and monitoring the field. Unfortunately, that’s just not the way the world works.

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Putting 2018 in the Books and Setting the Foundation for Your 2019 Marketing Strategy

Fact: 93% of marketing leaders are under pressure to deliver measurable marketing ROI.  So, given that 2018 is almost over, it’s likely that you’re facing some tough questions.  With less than two months left, it’s time to evaluate where you stand vs your 2018 goals and determine how you can finish strong. Of course, the next step is to set a plan to set your organization up for success in 2019.

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How Paper Clip Campaigns Help You Grow Your Business

As I reflect on this humbling experience after having worked with several clients over the past few months, I have come to recognize the huge generational divide the digital revolution has brought with it.  Generations of marketers and business owners grew up without digital tools, and although strategic principles are timeless, so many elements have changed in the last 10-15 years. This younger generation only knows these digital tools and quite often, the two generations don’t speak the same language. Additionally, the digital marketing industry has successfully added a whole slew of terminology that makes things extremely difficult to understand.

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Case Study: Manufacturing Company

The US construction industry remains a highly competitive market, creating challenges for competing firms to differentiate themselves. Meanwhile, many of these companies don’t have the internal capacity to learn modern marketing well because of understaffing, lack of knowledge, and complex marketing jargon. On the bright side, over the past year, &Marketing has been able to support the acceleration of a rapidly growing construction firm through a combination of marketing strategy & execution by overcoming these challenges.

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Case Study: Services Franchise

When facing an emergency, more and more people use online searches to find services for help. The digital landscape is filled with information, and business owners must have a compelling online presence to compete in today’s technology-driven world and ‘break through’ the clutter.  Fortunately, &Marketing has experience in helping such a business as part of our ‘win-win’ model.

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The Birth of &Marketing

Wherever you are in your growth journey—whether you are just getting started with marketing, or if you have an established team that needs specific support—we encourage you to consider &Marketing for your growth challenges. Let us help you navigate your challenges and prepare your organization for the future. With &Marketing, it’s us & you.

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