&Marketing to Present the Importance of Marketing Planning at FMI Emerge Happy Hour


Rajat Kapur, &Marketing’s Managing Director, will be presenting a virtual happy hour in partnership with FMI Emerge’s Virtual Happy Hour and Emerge Smarter sessions on Thursday, July 25th from 3:00-4:00 PM EST. 

Before you go to market you need a plan, but what makes a plan effective instead of mediocre? 

In this session, Marketing Planning Like a Pro: Online & Offline, Rajat will share data-driven, results-focused marketing practices to help your business thrive. It’s no surprise that as an emerging brand, it’s critical to gain the attention of shoppers. But marketing execution can make or break your success, and a solid plan will allow you to focus your limited resources on where they will drive the best results.  

Join this virtual happy hour and gain an understanding of how to implement a tried and true framework for speaking directly to your target consumers in a meaningful way. Rajat will cover why marketing planning is important and provide suggestions for developing and evaluating your marketing plan to ensure you’re driving toward your vision.

FMI Emerge (www.moreshelfspace.org) is a community for emerging food brands, retailers, investors, and industry experts to propel the industry forward.  

As the Managing Director of &Marketing, Rajat “Raj” Kapur strives to provide small, medium, and mid-market businesses unparalleled marketing strategy and execution services. His team of professionals can either augment an existing team or outsource the marketing function for a client. Raj brings nearly two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and small companies. Through his work helping emerging companies grow using modern marketing, he knows what it takes to develop an effective marketing plan.

Bring your questions to this event and get to know the mentor community along with other emerging brands that may be facing the same struggles as you.