How Paper Clip Campaigns Help You Grow Your Business

As I reflect on this humbling experience after having worked with several clients over the past few months, I have come to recognize the huge generational divide the digital revolution has brought with it.  Generations of marketers and business owners grew up without digital tools, and although strategic principles are timeless, so many elements have changed in the last 10-15 years. This younger generation only knows these digital tools and quite often, the two generations don’t speak the same language. Additionally, the digital marketing industry has successfully added a whole slew of terminology that makes things extremely difficult to understand.

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Improve Your Online Presence: LinkedIn Optimization Guide

With 500+ million global business users, LinkedIn has changed the landscape for personal and business communication. The old mentality used to be that LinkedIn’s use was limited to job seeking; However, in today’s reality, LinkedIn is one of the best ways to interact and share information with cross industry professionals.  Still, scores of professionals don’t have profiles set up, and many existing profiles are substandard, missing out on an opportunity to portray a professional in the best possible light.

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Case Study: Manufacturing Company

The US construction industry remains a highly competitive market, creating challenges for competing firms to differentiate themselves. Meanwhile, many of these companies don’t have the internal capacity to learn modern marketing well because of understaffing, lack of knowledge, and complex marketing jargon. On the bright side, over the past year, &Marketing has been able to support the acceleration of a rapidly growing construction firm through a combination of marketing strategy & execution by overcoming these challenges.

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Case Study: Services Franchise

When facing an emergency, more and more people use online searches to find services for help. The digital landscape is filled with information, and business owners must have a compelling online presence to compete in today’s technology-driven world and ‘break through’ the clutter.  Fortunately, &Marketing has experience in helping such a business as part of our ‘win-win’ model.

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GDPR Confused? Let &Marketing Be Your Guide

Whether you’re a consumer, a brand owner, or fall somewhere in between, chances are your inbox has been flooded over the last few weeks with emails about privacy updates and requests to confirm your subscriptions and placement on lists. This is all because of the GDPR (General Data Protection Regulation) that the EU rolled out as law of the land as of May 25th.

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InsightsAnd Marketing
Why Diversity Is One of Our Greatest Strengths

Here at &Marketing, we pride ourselves in supporting and honoring diversity in all its forms. Our biggest strength is that we embrace what makes each of our team members and clients different, using our backgrounds, culture, and work styles to bring out the best in ourselves and each other. We bring together a collection of individuals from various races, religions, sexual orientations, professional experiences, and personalities to channel their strengths and build them up, because we invest in who people are above all else.

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InsightsAnd Marketing
Make Your Message Matter: Identifying and Promoting Your Superpowers

Ever feel a disconnect between the message you want to convey about your business and what you actually say?

At &Marketing, we understand that how you frame your message is key to how your clients—and prospects—see you. That’s why we’re proud to share this handy guide on uncovering and promoting your unique superpowers, written by our very own Chris “The Brain.” After reading, you’ll understand:

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InsightsAnd Marketing
When You Should Hire a Marketing Team

&Marketing’s Mascot & Mentor, Chris “The Brain” Hoyt is our guest poster this week, explaining how it’s impossible for a single person to be ‘expert’ in all the various marketing disciplines, and the need for focus and patience.  In Chris’ role, he helps our team understand and activate specific marketing tactics for our clients.

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InsightsAnd Marketing
The (Super) Powers of the Gig Economy

The gig economy is gaining momentum as more and more successful and capable experts discover the joys of working in their workout clothes, and more and more companies see the benefits of hiring these pajama-clad professionals. Of course, this new economy is more than those working out of homes. You can find freelancers and contract employees filling nearly every role in every industry. Today’s worker bees are no longer anticipating a lifetime of working in one office, for one company. Instead, they’re expecting a diverse and varied career where they can hone their skills, choose their employers, and rise or fall on the waves of a meritocratic, assignment-based system.

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InsightsAnd Marketing
Win-Win Pricing: How Top-Tier Marketing Firms Define Success

Nearly every business has received a long, confusing invoice from their outsourced marketing firm full of fancy acronyms like X hours for CPC, Y billed for CPL, and Z costs of CPM. These well-meaning invoices often leave clients puzzled and wondering about the bottom line. How can they know what work was actually done, or how well it advanced their ultimate goal?

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InsightsAnd Marketing
Strategy + Execution: How Great Marketers Plan for Success

Even the best products and services in the world fail without good marketing. This is something that every organization knows in theory, but it doesn’t always play out in practice. After all, most businesses are not marketing experts, they are experts at their products and services—which is just how it should be. While some develop in-house capabilities, a growing list of companies rely on outsourced marketing providers to turn their success up a notch.

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InsightsDexter Burgess
Transparency + Flexibility: The Secret Drivers of Successful Marketing Outsourcing

Clients want to know what they’re paying for; whether it be campaign performance analytics or how website traffic has increased after implementing an SEO strategy. Working with a transparent and flexible marketing firm saves time and money, allows you to keep up with rapidly changing buyers and technology, and provides access to a wide variety of industry experts at every stage of your company’s growth.

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InsightsAnd Marketing
The Birth of &Marketing

Wherever you are in your growth journey—whether you are just getting started with marketing, or if you have an established team that needs specific support—we encourage you to consider &Marketing for your growth challenges. Let us help you navigate your challenges and prepare your organization for the future. With &Marketing, it’s us & you.

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