Sorry Not Sorry: Qualifiers and Apologetic Work Culture

Over a decade ago, I was writing a letter to someone and signed it “All my best.” When I asked someone to read what I wrote they asked me if I really wished this person the best. I most certainly did not wish this gentleman “All my best.” In fact, I did not wish him even a small portion of my best. Ever since then, I have tried to pay attention to how I start or close an email. '

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InsightsTracey Colla
Case Study: Transportation Industry Marketing Research and Analysis

&Marketing’s client partner is an IT company that specializes in the reduction of turnover and cost of hires for companies across industries. Their focus matching employees and employers for longstanding and profitable partnerships. The professional driver industry is rising steadily and rapidly in the USA, with 6% annual projected growth over the next five years, with companies facing challenges attracting and retaining qualified drivers. Through secondary market research strategies, &Marketing was able to provide a deep analysis of the sector to provide insight into this industry in order to empower this client with the data to obtain further funding to serve this sector.

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Case Study: Specialty Food Company’s eCommerce Growth Strategy

Our client partner is a rapidly growing organic snack foods company with distribution in several regional and national retailers, including nation-wide club stores. Their organic growth has been driven by high-quality, delicious products and a compelling and engaging origin story. As a result of their success, this small company needed to professionalize their marketing with a variety of skills, but faced a limited budget.

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Simplifying Marketing Automation with &Marketing and SharpSpring

SharpSpring’s marketing automation platform has changed the dynamic in which businesses can interact with consumers, through a variety of automated marketing strategies. With a diverse set of tools, SharpSpring enables business owners to track, build, and maintain customer relationships through one platform. Still, nearly half of all companies do not use marketing automation, and are missing the opportunity to nurture leads into conversions.


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What Marketing Can and Can’t Do

Often, the reason people hate their marketing is because of bad expectations.

&Marketing’s Chris “The Brain” was recently invited to speak at the Boone County Home and Business Expo in Lebanon, IN on Digital Marketing. The video and article is an excerpt of his opening talk on what marketing can and can’t do as a whole. It is an important concept for anyone to understand before they invest in marketing.

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Don’t be a Hero (The Story Isn’t About You)

When companies make themselves the hero instead of their customer, they create direct competition for the lead role in someone else’s story. Remember, none of us feel as motivated when we’re sidelined to supporting roles instead of starring. Let’s break down how you, as a brand, can take control over who your hero really is and how you can be the solution to their problem.

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Point of View: What are Marketing Leaders’ Top Priorities for 2019?

According to a recently released infographic from CMO Council that was featured on MarketingProfs, more than 100 senior marketers (CMOs, SVPs of marketing, etc.) indicated that improving go-to-market processes and digital marketing capabilities are top priorities for 2019. According to the infographic, 40% of all respondents said that improving their go-to-market processes and digital marketing efforts were their top priority, and 33% said finding new sources of revenue and improving retention/monetization.

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What We Learned From attending Natural Products Expo West

Natural Products Expo West was held last month from March 5-9th in Anaheim, California. These few days were filled with education, exhibition, thought leadership, and networking from some of the rising stars and established names in the natural product industry. I attended this year to support existing client partners, scope out emerging trends, and learn more about this rapidly growing niche. Here are my 5 biggest takeaways from Natural Products Expo West.

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Understanding and Utilizing Google Analytics Goals

Are you tracking the actions taken on your brand’s website? Google Analytics is a free tool that provides baseline metrics for your site and, when utilized correctly, can help you further determine how people interact with it. Through Google Analytics Goals, any organizations can set up customizable actions across a website. Setting up goals for the primary actions users will take on your site is pivotal for segmenting analytics data based on those actions, which gives you insight into what’s attracting and converting customers and what’s not.

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Tale as Old as Time: Why Story Should Matter to Your Business

A popular sentiment in marketing today is, “stories sell.” But how? This directive is like the equivalent of a gym owner simply saying, “you should work out.”

Without the proper motivation, guidance, and game plan, most of us don’t know where to start with either of these. If you don’t have a trainer, an exercise plan, and a nutrition guide, you’re far less likely to succeed in your journey to fitness. The same goes with storytelling. We need a roadmap.

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Email Marketing: Are You Asking Yourself These Questions?

For some odd reason, many Marketers tend to frown on Email marketing. Sure, it’s not as glitzy as some of the other tactics available to the modern day marketer, but what may shock some, email marketing is (still) the most effective tool a Marketer can use.  The issue is, many people don’t know how to use it correctly. When done correctly, email marketing yields an amazing ROI and helps build a long-lasting customer relationship.

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