Webinar Recap: How to Use Content for Lead Generation

Written By &Marketing

On June 23, 2020

Does your content marketing plan align with your business goals?

70% of marketers are actively investing in content marketing. While this statistic confirms content’s reigning title of king on the internet, companies often make the mistake of generating blogs, eBooks, and social media posts blindly. This results in content marketing that lacks a real strategy, a concrete plan, or a way to track tangible return on investment.

Gone are the days where content is used just to build awareness. When backed by data and developed in conjunction with your overall goals, content can be used to drive your target audience to convert and generate concrete revenue for your business.

Content Manager, Beth McDonough, and Marketing Director, Paul Ferguson, recently discussed how data-driven content developed in tandem with your business goals can drive quick conversions and lead generation. They also covered:

– How to align your business goals with your overall content strategy.
– How to use data to influence your content creation and distribution.
– How to create content your target audience is actively searching for.
– How to leverage Business Intelligence in conjunction with compelling storytelling and messaging to drive lead generation.

Couldn’t make the live webinar? No problem! Watch the recording to learn how data combined with storytelling can be a powerful lead generation tool.

Ready to begin applying some of the methods we covered in this webinar? Download our latest eBook, “Cut the Fluff: How to Create Content That Actually Grows Your Customer Base,” to get our step-by-step process for gathering data, writing compelling and conversion-ready content, and distributing it to the right audience.

About Paul Ferguson

As a Marketing Director at &Marketing, Paul Ferguson uses his 16 years of B2B marketing experience to help clients develop fully integrated marketing solutions that make impressions and drive results. Whether it be design-oriented campaigns or digital market execution, Paul skillfully creates strategies backed by data, to effectively reach client’s desired audiences. Paul graduated from La Salle University with a Bachelor of Arts in Communication and a double minor in Marketing and Business Administration. Visit Paul’s LinkedIn.

About Beth McDonough

Content Manager and Copywriter Beth McDonough brings nearly a decade of professional writing and editing to the team at &Marketing. With extensive experience in an array of fields that range from entertainment publications to a Fortune 500 energy company, Beth has the ability to produce written content that speaks directly to the needs of a breadth of clients and channel their brand personality into a compelling story. Visit Beth’s LinkedIn.

About &Marketing

In today’s fast paced world, many growing businesses are struggling to modernize their marketing approaches because either they don’t have the expertise or the bandwidth to do it themselves.

&Marketing provides seasoned marketing strategy professionals and a nimble execution team to help our clients achieve their goals. Our unique partnership model allows us to augment our client’s existing teams or outsource the entire marketing function in an affordable, flexible, and transparent way.